Haribo Football Mix is the ultimate sweet treat to celebrate the big play

While the brand’s iconic Golden Bears will always hold a special place in candy fans’ hearts, a new shape is ready to score big points. The new Haribo Football Mix is the only football themed candy in the market. Ready to add a couple of bags to your tailgate?

Football and food go hand in hand. Whether it is the pre-game meal enjoyed in the parking before a game or the halftime feast that fills the home kitchen, all the cheering, hand wringing, and banter makes people hungry during those four quarters.

Even though savory food often gets the prime table space, snacks are just as vital to the conversation. Salty chips, pretzels and nuts might be grabbed by the handful, but some people prefer the sweeter side of snacking.

According to Avery Jukes, senior brand manager, Haribo of America, “If there are two things that bring people together, it's the excitement of the world's #1 gummi along with America's #1 sport, football. At Haribo, we're always working to create innovative treats that excite our fans and remind them of the fun in feeling like kids again. Football Mix gives friends and families the perfect new treat to bring more childlike happiness into gameday."

With its Football Mix, Haribo uses well known shapes, jerseys, helmets, and football, combined with popular flavors. The six flavors are: Pineapple, Strawberry, Raspberry, Lemon, Orange, and Apple.

As part of the kickoff celebration, Haribo partnered with Green Bay Packers legend Donald Driver and Buffalo Bills receiver Marquez Valdes-Scantling. Check out this video.

While most people will not be able to sprint down the field and make an amazing catch like one of these receiver legends, everyone can appreciate the sweet, chewy deliciousness of Haribo Football Shapes. Whether picked carefully by shape and color or eaten by the handful, each juicy bite brings a little extra happy.

For the person who loves a sweet and salty mix, consider pairing the Haribo gummies with some pretzel sticks. In a pinch, the two snacks can be turned into a game diagram. It might not be the winning play, but it scores with flavor.

The Haribo Football Mix is available now. Check in stores and online for availability and pricing.