This iconic condiment connection on screen cannot be unseen
Sometimes the most obvious connections are right in front of people’s eyes. Those iconic, commonplace, or familiar pairings are so ingrained that it might be unconsciously always there. But, once that moment is called out, it is so obvious that it cannot be unseen. Yes, Heinz Ketchup and Mustard are better together, just like Deadpool and Wolverine.
Pairing ketchup and mustard is a classic flavor combination. From burgers to hot dogs, those two condiments sit side by side on the table. The sweetness of the tomato based condiment with the slightly spicy seed is like the yin and yang of flavors. They bring out the best of each other. Even though one wants to be the be the favorite or the star, the two sauces will always be connected.
While that food might have a flavor connection, the idea of ketchup and mustard being together has transcended into pop culture. Who hasn’t worn red and yellow together only to reference ketchup and mustard. It might not be the bougie Heinz fashion statement, but it is ingrained into the common conversation.
Another dynamic pair is taking that connection to the big screen. With the highly anticipated Deadpool and Wolverine set to open in theaters, there is another message waiting to be sliced or squirted into the psyche. Yes, there is a Heinz Ketchup and Mustard connection.
As Lizzy Goodman, Brand Communications Manager for HEINZ U.S. at The Kraft Heinz Company said, “After seeing the conversation on social media highlighting the similarities between our two iconic duos – Deadpool & Wolverine and HEINZ Ketchup & Mustard – we knew we had to team up with the film. Once we made that connection – we couldn’t unsee it – as these similarities go beyond color. One’s sweet, one’s zesty. Everybody has a favorite, but really, they’re better together. And most importantly, whether at the movie theater or a cookout, both duos play starring roles in an epic summer.”
To celebrate that epic connection, Heinz will be offering limited edition collectibles. The special accessories will transform that condiment bottle into Deadpool and Wolverine. Although these accessories will not entitle the user to a special membership in X Force or give them elite powers, it will make for fun conversation around the table.
According to Heinz, the Deadpool ketchup transformation includes a signature mask and katanas made for the bottle. The Wolverine mustard items will include his claw, suit and mask.
More information on how to obtain these special collectibles will be revealed on Heinz's social media channels. Stay tuned to learn more.
Until then, keep your eyes peeled for the next chapter of this story. This partnership might be better than sliced bread.