Ice Breakers Flavor Shifters is the ultimate sensorial stimulation gum

Whether it is a breath freshener, boredom buster, or any reason, chewing gum is a mainstay. With the new ice Breakers Flavor Shifters, it is time to forget the simple stick and embrace a new sensory experience.

In the gum and mint sector, food brands look to innovate. While that old school stick might be a tradition or the metal tin might always be in the bottom of the purse, those items rarely vary. For people who want new, exciting concepts, they are scanning the shelf for something more.

The new Ice Breakers Flavor Shifters are just that concept. The duality of flavors brings the unexpected, the exciting, and the different that people are craving.

As Taylor Schwartz, Senior Associate Brand Manager, Ice Breakers said, “In a world where we’re constantly looking for ways to stay stimulated and engaged throughout the day, we need a gum that can keep up. Our fans are accustomed to doing several things at once, and Ice Breakers Flavor Shifters gives them a refresh button for their mouths that fits perfectly with their lifestyles.”

Available in two flavors, Wild Berry to Coolmint and Wintergreen to Coolmint, the choices are quite different. The duality of mints is quite approachable. People who use gum as a breath fresher will appreciate the minty evolution.

Additionally, for people who use mint gum as a pick me up, the shifting flavor is a great choice. Anyone who has chewed gum before or during a big test knows that the mint’s brightness can help keep focus.

The Wild Berry to Coolmint is more intriguing. While mint and berries are often combined in desserts, they are not commonly found in the snack aisle. This concept is for the more flavor adventurous. The person who wants some sweetness but also wants the coolness that mint offers.

As people try these new Ice Breakers Flavor Shifters, everyone will have a different experience. It is not like a switch that activates after six chews. The individuality of this gum chewing experience will make it a good choice, too.

This newest Ice Breakers gum comes after the brand offered glitter gum as well as Sparkling Mints. It is another chapter in the brand's commitment to innovate with a side of excitement. After all, just another stick seems to have lost its flavor.

For the person craving sensorial stimulation, the new Ice Breakers Flavor Shifters is a must try. Head to a local retailer to get that first chew.