Jolly Rancher Ropes stretch the fruit flavor duality possibilities

Unwrapping that sweet, fruity Jolly Rancher candy comes with an expectation. From a bold, blue raspberry to a tangy green apple, that simple treat offers a significant enjoyment. With the new Jolly Rancher Ropes, the flavor duality transforms the familiar food into a different eating experience.

Over the years, the candy innovation has taken on many forms. While flavor is always a priority, textural changes enhance the eating enjoyment. Chewy versus hard or soft versus crunchy impact how that taste is delivered.

With the new Jolly Rancher Ropes, transitioning beyond the hard candy with a different texture allows the layered flavors to be more fully experienced. It is like a wave of one taste followed by another.

As Danielle Ford, Sr Brand Manager of Jolly Rancher said, "If you thought you loved Jolly Rancher before, just wait until you try Jolly Rancher Ropes! We know this new innovation will quickly become a fan favorite among younger consumers. Bringing our impossibly fruity flavors to a deliciously chewy rope form delivers an unbeatable combination.”

What are the new Jolly Ranchers Ropes flavors?

According to the Hershey brand, the new Jolly Ranchers Ropes flavors are Green Apple + Watermelon and Blue Raspberry + Cherry. As the outer layer gives way to the inner flavor, it is a progression that makes it feel exciting.

The two combinations are interesting choices for the candy brand. While there needs to be a contrast, these flavors fall into a complementary scenario.

For example, green apple and watermelon are juicy, with a hint of tart. That slight punch of acidic note followed by the sweet juiciness almost feels refreshing. It is easy to eat a bunch without even noticing.

The Blue Raspberry and Cherry seem to appeal to a younger demographic. Blue Raspberry is not only colorful but sweet. The cherry is equally sweet. The combination feels fun, whimsical.

The new Jolly Rancher Ropes are available now. Sold in 6 and 10 oz bags, check with retailers for availability and pricing.