Kit Kat Pink Lemonade is the perfect sweet, tart flavor to break into this summer

Kit Kat Pink Lemonade
Kit Kat Pink Lemonade / Kit Kat

Continuing its flavor innovation path, the new Kit Kat Pink Lemonade balances a classic summer flavor with a pretty, colorful appearance. When it is time to break into a favorite summer treat, this Hershey's candy option does not require a glass.

While nothing will replace the classic Kit Kat, the Hershey’s candy brand is never afraid to innovate. From warm spices filling the Fall months to fruit forward options for Spring, people get excited to enjoy that crispy wafer, crème and sweetness.

In addition, Kit Kat embraces the playful side of its candies. From Birthday Cake to Chocolate Frosted Donut, that little afternoon treat becomes a celebration. It can turn an ordinary day into an extraordinary one.

Fruit flavors have been a popular choice for Kit Kat. Many people loved the candy brand's nod to fruity cereal. Others found that the Key Lime Pie satisfied that craving without having to bake. The candy brand has found a way to capture those iconic flavors but serve them within those crispy wafers.

The new Kit Kat Pink Lemonade jumpstarts summer with a flavor that appeals to a specific demographic. According to the brand, Gen Z and Millennials prefer pink lemonade treats by a wide margin. Whether it is the flavor or the appearance, people are gravitating towards this specific offering.

Speaking about the limited-edition candy, Hilary Long, Kit Kat Brand Lead, said, "Creating new, unexpected flavor experiences for our Kit Kat fans is at the core of what we do. The Kit Kat Pink Lemonade Flavored Bar delivers an immersive experience in every bite, reminiscent of a refreshing glass of pink lemonade as the weather heats up for summer fun."

In some ways, this flavor idea is unexpected for the Hershey’s candy brand. Pink Lemonade is not necessarily the most common beverage that is transformed into a food, specifically a candy. While there are many options in the beverage category, capturing the sweet yet tart flavor profile in a crispy, crunchy bite is not that simple.

The key with this idea is that the tartness is subtle, just like a pink lemonade. People want that pucker, but they want it in conjunction with other flavors. The pink lemonade crème pairs well with strawberry. In a way, it is more like a fruity sweetness than a citrusy tartness.

In addition to eating this candy on its own, the flavor would be delicious as a decoration for subtle lemon cake with vanilla icing. Or, a few pieces crumbled on a strawberry short cake or a topping for a strawberry trifle would be nice. Not only does it add texture, but it also adds another layer of flavor.

Lastly, the idea of a summer candy that references a favorite summer beverage is smart for the Kit Kat brand. More people are wanting favorite flavors or foods served in unexpected ways. Being able to stand out on the shelf has more people’s eyes drawn to that package, and, hopefully, it converts it into a purchase.

The Kit Kat Pink Lemonade candy rolls out in stores starting on May 17. Check with retailers for availability and pricing.