Margaritaville brings its relaxing vibe to a popular Panama destination
From a short escape from the daily grind to trading business suits for swimsuits, the Margaritaville brand brings its relaxed, approachable lifestyle to Playa Caracol, Panama. No matter the visit's length, this beachfront condo destination will have many people counting the days till its opening.
Margaritaville Resorts are more than just another hotel room with colorful décor. The brand leans into the relaxation, escapism vibe. Whether the music entices people to sway with the beat or the cold beer has them pushing their cares away, the atmosphere encourages people to embrace the respite on island time.
Over the past few years, the brand has seen large scale expansion both domestically and abroad. Locations like the Margaritaville Island Reserve with its gourmet all-inclusive offerings to its various restaurant concepts, the company is more than just one idea played on repeat.
Although there are common threads that unite all the offerings, each one incorporates its locale with carefully selected elements. Whether it is opening a brewery to support the 5 O’Clock Somewhere bar or adding décor elements that reflect the local culture, the thoughtfulness to stay true to its brand yet still have a nod to the location makes guests want to experience all the offerings, no matter where they are located.
With the new location set to open in Playa Caracol, Panama, Margaritaville brings another aspect to its brand, the digital nomad. From people spending hundreds of days on cruise ships to seeking a remote work location with an impressive backdrop, people are no longer tied to an office. In addition to being a resort, this location will offer properties for purchase.
As Tamara Baldanza-Dekker, Chief Marketing Officer at Margaritaville said, “At Margaritaville, we’re always looking for locations that are diverse and multifaceted, so Playa Caracol was the perfect destination to introduce this new way to live. In addition to its growing popularity as a retirement destination, Panama is a bright and inspirational country that brings together elements of fast-paced business with a relaxing lifestyle, similar to Margaritaville’s ethos. Honoring the historic elements of the area and its vibrant future, Margaritaville Beach Resort and Residences Playa Caracol will feature thoughtful design inspired by the country’s energy as a global hub as well as its dynamic landscapes.”
Although this location will not open till 2027, the concept shows that there is a demand for the brand and its concepts. From the person who considers themselves a Parrot Head to the person who has never lost their shaker of salt, everyone can find themselves in the concept. Relaxation and escapism with a chill, laid back vibe welcomes everyone, both those wearing flipflops and those wearing wingtips.
Margaritaville Beach Resort and Residences Playa Caracol will blend full-time residents with resort options. More information on pricing, construction updates, and more can be found at the property’s website.
For anyone who cannot wait to have their own taste of island life, several Margaritaville Resorts are celebrating the Summer of Music. From weekly concerts to other special events, it is a perfect time to push those worries away and just chill.