Mountain Dew wants fans to set their watch to the Dew Nation Time Zone

While any and every hour is the perfect time to enjoy a refreshing Mountain Dew there is one time zone that epitomizes the character of the Dew Nation. Ready to embrace that happy, outdoors vibe in the Mountain Time Zone?

East and West coast time zones often get the most attention. Occasionally, the Central time zone gets some play with the early start to nighttime programming.

More often than not, the Mountain Time Zone needs some love. Even though stunning and rugged terrain is quite majestic, people are not accustomed to that particular time.

According to StatSocial, “People who live in the Mountain Time Zone are +6% more cheerful than the typical American.” In a world where more people want to feel satisfied, enjoy a fulfilled life, or just embrace that happy moment, it seems that this area of the US epitomizes it. Maybe those states should jump on the concept to increase tourism or even encourage people to make the location their permanent home.

Mountain Dew and its new character, The Mountain Dude, want to celebrate the Mountain time zone as the unofficial time zone of Mountain Dew. For those who visit the area, a free beverage could be in their future.

As JP Bittencourt, Vice President of Marketing at Mountain Dew said, "With the great outdoors at the core of everything we do, we want to encourage everyone to embrace the Mountain Time mindset by giving away free Mountain Dew to anyone who crosses into the Mountain Time Zone. Additionally, we want to reward those who take the leap and move to the happiest time zone in the country with their friends by paying for their move."

To receive that free beverage, people are encouraged to register at WelcometoMTNTime.com. When a person crosses into Mountain Time, they are eligible to receive a free beverage. The offer is available August 27 through December 31, 2024.

Whether it is a college visit, ski trip, or maybe even a holiday getaway, any and every visit can count. That classic, refreshing Mountain Dew can help fuel a hiking trek, help quench a thirst after a long road trip, or however people please. There is always a good reason to enjoy another bottle of Mountain Dew.

Will this free food promotion add to the happiness factor in the Mountain Time Zone? It definitely is another positive for the region.