Mountain Dew's Mountain Dude champions life’s outdoor epic moments

The classic line, “Do the Dew” is more than just three simple words. The Dew Nation embraces that mantra of live the fullest life. Now, the Mountain Dude is here to showcase that maximized belief that the day is better when it is jammed packed with fun.

Over the years, there have been many iconic brand characters and infamous tag lines. It is more than a single image that is forgotten with the next news cycle. When consumers resonate with a persona, concept, or idea, it lingers in the mind, like a sweet memory. As soon as the image appears, they instantly relate it to that brand.

In the food world, many characters come to mind. It can be as old school as the “person making the donuts” to newer concepts like the DunKings. Those characters have people almost salivating over that flavor, even if the food is not on the table in front of them.

Mountain Dew appreciates that its Dew Nation loves its beverages not only for the bright, citrus flavor but also for the “idea” that it represents. Whether it is the classic, boldly colored beverage or the tropical, beach splash of its Baja Blast option, the beverage embodies the idea of get up, get out, and enjoy all of life’s adventures.

Mountain Dew introduces a new character, The Mountain Dude

Over the years, Mountain Dew has showcased its connection to the outdoors. From traversing national parks to a great adventure on the open road, the time on the couch is futile.

With the Mountain Dude, the concept is straightforward. Get up, get moving, and embrace life.

The commercial is funny and will appeal to a wide range of people. Granted, there might not be a Yeti waiting for a game of pick-up dodgeball on everyone’s adventure. But, if you stay at home, sitting around, you will definitely miss out on some fun.

The play on words could definitely become great merchandising for Mountain Dew. Who wouldn’t buy a shirt with the Mountain Dude and that beast of burden. In a way, the possibility of leveraging this marketing concept is limitless.

Whether it is a huge adventure with a big group of friends or a smaller journey to explore yourself, take the advice from the Mountain Dude. “Do the Dew” is more than just three words. It is the attitude that life is what you make it. With this beverage in your hand, you will be thirsty to experience more of life.