Nespresso enters the ready to drink coffee market
While many people enjoy a freshly brewed Nespresso to start their day, a new, smooth coffee can be enjoyed away from home. The Nespresso Master Origins Colombia Ready to Drink Coffee brings a taste of sophistication to the RTD concept.
For some, coffee rituals can be their morning mantra. That moment to sip, contemplate, and enjoy the warm mug cradled in their hand energizes the day.
Others prefer that beverage boost on the go. Beyond that favorite travel mug, the ready to drink category offers the convenience people crave. The grab, go, and drink has great appeal.
Still, ready to drink coffee options are not all the same. While there are many sugary, flavor infused choices, some people prefer a coffee forward option. Nespresso is set to deliver that.
According to Alfonso Gonzalez Loeschen, CEO, Nespresso North America. “As on-the-go coffee demand continues to grow in the US, we saw the opportunity to reimagine how Nespresso can elevate coffee moments for today’s consumer. This RTD sits at the intersection of functionality and sustainability as a byproduct of our commitment to regenerative agriculture efforts to protect the future of coffee.”
The Nespresso Master Origins Colombia Ready to Drink Coffee is part of the brand’s highly successful Nespresso Bloom Range. When it launched, the Bloom Range sold out extremely fast.
With this special release, it brings together the Nespresso Bloom range and honey. The honey has been harvested from the same area as the Nespresso coffee plants. The combination ensures that the coffee flavor people expect captured in that convenient can.
While many people will appreciate the hint of sweetness in the RTD coffee, it is more than just that flavor. The honey is part of the brand’s commitment to sustainability. By fostering an ecosystem that looks out for the land, the coffee farms and its community become stronger and increases its viability.
The new Nespresso Master Origins Colombia Ready to Drink Coffee will be available starting on October 2. It can be purchased online, via the app, or in Nespresso Boutiques.