Planters Special Reserve peanuts take the celebrated brand in a new direction

Sometimes the humble peanut is the simple snack that is happily devoured by the handful. With the new Planters Special Reserve peanuts, these carefully curated nuts have an air of sophistication that everyone will have to taste to appreciate.

Planters and its iconic character, Mr. Peanut, have cracked the pop culture conversation. From Super Bowl commercials to dive-bar weddings, the humble peanut is often associated with that monocle wearing character.

While those moments might be classics, the Planters brand is always looking to evolve beyond a simple, shelled nut. For example the recent Planters Duos, with its bold flavors, captivated the food world. It showed how nuts can be spicy, savory, and sweet, all in one bag.

With the latest offering, Planters Special Reserve is looking to elevate the food conversation. Unlike the variety found at a ball game or the shells thrown on the floor of a dive bar, these peanuts are meant to be savored one handful at a time.

Discussing the newest Planters offering, Kate Coombs, brand manager for the Planters brand said, “We are excited to offer this exclusive product to our loyal fans and to honor the long-standing legacy of Mr. Peanut. Planters Special Reserve peanuts embody the pinnacle of quality and taste, and we are delighted to celebrate National Peanut Day with such a premium offering."

The special, limited edition offering features slightly larger peanuts. With their red skin on, the flavor is salty, a touch crunchy, and even a little bit creamy.

While the idea is meant to offer premium snacking, it is more than just another nut. It gives food fans something different to have which will set them apart from the crowd. While it might not be gold leaf or expensive spices, it is an elevated experience that snack lovers will want to try.

The Planers Special Reserve peanuts, in a collector’s box, are available for a limited time at mrpeanutspecialreserve.com. The cost is $19.06, which represents the year when the food brand was founded. They are available while supplies last.

Limited quantities of the Planters Special Reserve peanuts will also be available at Walmart and Amazon. Those cannisters retail for $9.98.

It is time to channel some of Mr. Peanut’s sophistication. Order some Planters Special Reserve and join a select group who makes flavor a priority.