During the Big Game, the four quarters of football can be filled with tremendous highs and a few screams of “oh no.” That roller coaster of emotions can have people craving a favorite candy, like Reese’s. While no one will ever be sorry for unwrapping that classic peanut butter cup, the iconic candy brand is using the Big Game to celebrate its new Reese’s Caramel Big Cups. That combination of sweet, salty, and satisfying is a flavor swap that everyone will cheer.
The Big Game is full of commercials. From hysterical moments of laughter to poignant moments full of nostalgia, people are captivated by the images and messages on the screen.
Reese’s found a way to incorporate its classic peanut butter and chocolate candy into a bigger conversation. While the Easter bunny might always have a few of those peanut butter eggs front and center in the basket, the Hershey’s candy brand has hopped beyond holidays and sweet celebrations. From its Reese’s University to the unapologetic love of the candy, Reese’s is never sorry for showcasing people’s love of that craveable treat.
The recent addition of the Reese’s Caramel Big Cups had people rushing to unwrap that first taste. The sweet caramel layer nestled under the classic peanut butter filling was the perfect candy treat to discover. Although not as bold as a New York deli loud emotive response, the reaction has been quite satisfying.
This year, Reese’s is coming to the Big Game to celebrate this big flavor innovation. As Ryan Riess, vice president creative & brand strategy, The Hershey Company said, “Reese's Caramel Big Cups are the biggest thing to hit the candy aisle since chocolate and peanut butter, so the launch deserved nothing less than a spot during the biggest moment in sports and snacking. We're returning to the Big Game this year to show the world exactly how passionate our fans are for Reese's."
The special spot showcases the emotions that people can experience around their favorite Reese’s candy. Check out this clip.
Since Reese’s is returning to the Big Game, why not put that classic candy front and center on the epic food spread. The new Reese’s Caramel Big Cups can be cut and decorated into some footballs. Or, why not chop them up as a coating for a cake topping or use them in an ice cream. Maybe the candy would be the winning prize for guessing the score at the end of each quarter. No matter the reason, Reese’s needs to be part of the celebration.
Reese’s Caramel Big Cups are available in stores now. Remember, never be sorry for enjoying that chocolate and peanut butter candy. Life is too short to quash that emotional connection.