Scarlett Johansson celebrates M&M’S playful side in the SBLVIII commercial

M&M’S just released its full SBLVIII commercial. Joining together almost champions from both sports and pop culture, the food brand has captured what it does best in these big moments, blend humor with relatability. While many people understand what it means to be “almost champions,” the reality is that there is something comforting to knowing that a champion lies within everyone.  

This year’s M&M’S Super Bowl ad features a group of almost NFL champions and a special appearance by Scarlett Johansson. Although she might seem like an unlikely addition to a sport-centric moment, she is an "almost champion in her profession.”   And, the commercial celebrates Peanut M&M’S, which happens to be her favorite.

Speaking to this campaign, Johansson said, "My favorite thing about Mars' M&M'S Super Bowl campaign is the encouragement to have fun and a sense of humor, whether you're a winner or not. It's playful and comforting at the same time, just like one of my all-time favorite Mars candies, Peanut Butter M&M'S. I hope the fans enjoy watching the ad as much as I enjoyed making it." 

Check out the M&M’S Super Bowl LVIII spot here.  

While that commercial during the big game might get people craving a handful of those colorful candies, there is another way for everyone to celebrate that playful and comforting side. Recently, M&M’S partnered with Champion to offer a playful, comfortable look for any and every moment.  

The limited-edition Champion Comfort Collection by M&M’S is a hoodie and a jogger. While many people would run to that local M&M’S store to buy one, there is a catch to getting the coveted look. It will only be available to fans of the Big Game’s runner-up team. Granted, that team is still champion of their division, but they will not hoist the Lombardi Trophy at the end of the night. It might not be the M&M'S Almost Champions Ring of Comfort, but it is a look to be worn with M&M’S pride.  

Speaking to this special offering, Gabrielle Wesley, CMO Mars Wrigley North America said, “At Mars, there's nothing we love more than to inspire moments of everyday happiness. From our beloved M&M'S characters and legendary stars in our "Almost Champions" ad, to an iconically comfortable collaboration with Champion, we hope this campaign will provide comfort and delicious fun for everyone."    

For anyone who would like to enter to win this Champion Comfort Collection by M&M’S set, they can visit mms.com and stake their claim and offer their prediction for a winning team. If their team loses, some lucky people will receive the jogger set and some Peanut Butter M&M’S candies. More information on the promotion can be found online.  

While some people will bask in the champion’s spotlight, everyone deserves a moment to celebrate moments of playfulness. Finding a place where people feel like they belong is more important than any trophy sitting on a shelf.