Sonic brings back a fan favorite food mashup with a big surprise

America’s favorite drive-in restaurant wants everyone to grab the car keys and drive to their local restaurant because a fan favorite menu item is back. More importantly, this popular food mashup menu item is priced just $1.99.

Across the quick service restaurant space, the value meals have taken over the conversation. Every week another food brand offers a combo meal, price reduction, or bundle to entice diners to choose them over another location.

While guests appreciate the lower costs, they want more than just extra money in their account. They crave favorite foods or particular menu items. Savings without flavor can create dis-satisfied guests.

Starting today, Sonic brought back two fan favorite menu items and offered some big savings. Joining the $1.99 menu are the Single Grilled Cheese Burger and Small Cream Slushies. These items join the other $1.99 offerings including: Small Jumbo Popcorn Chicken, Queso Wraps, and Small Tots.

Speaking about the $1.99 Menu and returning food items, Ryan Dickerson, Chief Marketing Officer of Sonic said, “We know our guests crave flexibility and value, and our $1.99 Menu continues to deliver delicious, craveable options that please the palate and your wallet. While other fast-food spots might lock you into pre-built bundles, Sonic gives you the freedom to mix, match and save on your favorite items, making it easy to tailor your order to suit your tastes. Whether you’re stopping by for a quick Queso Wrap snack on the way home from work or enjoying a full lunch with our beloved Grilled Cheese Burger, Tots and Cream Slush, Sonic is giving fans a personalized experience at a price that’s hard to beat.”

The key aspect to this statement is Dickerson’s focus on mix and match. While other quick service restaurants offer value meals, the combos are set. It is not possible to swap chicken for a burger or a soda for a dessert. At Sonic, guests can purchase an entrée, beverage, and dessert for a reasonable price.

Additionally, $1.99 for a single menu item is just as important. Some people do not want a burger, chicken nuggets, fries and a drink. Versatility and value will lead to big wins.

The expanded $1.99 Menu, featuring the Grilled Cheese Burger and Cream Slushies, is available now. Check with local restaurants for availability.