SpongeBob SquarePants Popsicles unwrap new smiling faces

A few notes of that iconic song instantly bring smiles to young and old fans. With the new designs of the SpongeBob SquarePants Popsicles, many people will be excited to unwrap the frozen treat. The enjoyment from all that sweet flavor will last longer than the time it took to reach the stick.  

Frozen desserts are meant to be fun. Whether people think fondly of running down the street with dollars in hand to make that purchase at the truck window or carefully opening the freezer door without making a sound, the food is a simple pleasure that delights young and old alike.  

Even though there is always a place for scoops and toppings, there is something fun about eating food off a stick. While some care might be needed to ensure that no bite is lost, the reality is that it feels like playing with food when food is served on a stick. No one has to worry about proper table manners or avoiding being messy. It is about eating that sweet treat before the goodness melts.  

The new SpongeBob SquarePants Popsicles have a whimsical design. As Bentley King, U.S. Head of Ice Cream Operations said, "We were inspired by the many fun faces of SpongeBob SquarePants to create our new sketch-inspired design in a doodled aesthetic. Capturing his silly smile, his loveable nature beams at fans after seeing what's behind the wrapper. It is JUST as tasty as the original fruit punch & cotton candy SpongeBob single-serve bar.”  

In some ways, the visual is key for this frozen treat. While some people might ponder over 31 ice cream flavors, this stick popsicle is about the image. People want the treat because it looks like their favorite cartoon character. The flavor is secondary.  Popsicle is playing into that notion and doing it well.

With this Popsicle dessert available at retailers, it can be the perfect party treat, movie watching snack, or just because dessert. Sold in boxes of six, it will quickly become a popular choice for families.