Sweethearts candies put situationships front and center for Valentine’s Day
Valentine’s Day can be a complicated holiday. Even the strongest relationships can have difficulty choosing the sweetest gift food for that special someone. For those blurry situationships, Sweethearts candies has the perfect answer.
While the term situationships might not be a section in the card store, the concept is not necessarily a new one. From that person who happily serves as the plus one or maybe it crosses over to the friends with benefits realm, these situations defy labels. They are just situations where it is beneficial to have someone by your side.
According to the Oxford University Press, situationship is a real, defined concept and was even considered a 2023 word of the year. It might not be something that the older generation appreciates or even understands, but it is a concept that many people follow. Whether it is the desire to see where the connection goes or just not wanting a full fledged commitment, the concept is another layer in the complex world of relationships.
On Valentine’s Day, it might be time to reexamine these scenarios. It is not necessarily an entanglement, but it is more than just another late night call in a moment of need. Even without a clear definition, it might be good to share a sweet moment with that other person.
To mark the occasion, Sweethearts candies has created a special offering, Situationship Boxes. Unlike other sweet food options for Valentine’s Day, these little candies are as blurry as the undefined connection the two people have.
As Evan Brock, vice president of marketing for Spangler said, “Singles are taking ‘situationships’ to the next level this year, and Sweethearts is here for them. The printing on Sweethearts isn’t always perfect. This is our way of embracing those imperfections in a way that taps into pop culture.”
The Sweethearts candies bring that sense of nostalgia to the holiday. Many people remember hoping to get that little candy heart from the secret crush in school. Carefully searching the box for the exact saying. It was more than just a little sugary bite. It was a symbolic food that could make or break that Valentine’s Day.
Since these sayings are a little blurry, people can read into them what they want. It might be a reason to take the situationship to the next level. Or, maybe it is time to find a new path. No matter the choice, the decision is theirs.
The Sweethearts candies Situationship Boxes go on sale January 8 at 9 a.m. ET. More information can be found on Sweethearts candies website.