Taco Bell has always been a favorite with vegetarians or guests who want more vegetarian food menu choices. With the launch of the Taco Bell Veggie Build Your Own Cravings Box, the restaurant brand puts more value and variety in every purchase.
Beyond the weekly Taco Tuesday meal, people run to Taco Bell for many reasons. From satisfying that thirst for Mountain Dew Baja Blast or craving for that iconic Mexican Pizza, guests know that they can get a filling meal at a reasonable cost.
Given that food costs are a purchase driver, restaurants appreciate that they need showcase the value in their offerings. Even though there are periodic specials, delivery deals, or even free food offers, the reality is that every day value is important.
As Taylor Montgomery, Chief Marketing Officer said, “Value has always been at the cornerstone of what we offer at Taco Bell, but we knew heading into this new year we wanted to take it to the next level. As our consumers are looking for more ways to save, we're committed to expanding on our value offerings through new menu items and digital offerings that deliver quality and abundance. We're rolling out entirely new ways to save across our menu and doubling down with exclusive digital offerings so expect more from us this year. We're walking the talk when it comes to value and we're just getting started."
The Taco Bell Veggie Build Your Own Cravings Box is that menu option. Available via the restaurant app or on the web, the menu item features four food items, a specialty item, a classic item, a side item and a medium fountain drink. The Box has a suggested retail price of $5.99.
With 10 food menu options, it creates a wide variety of pairings. From a Black Bean Crunchwrap Supreme with a Spicy Potato Soft Taco and Cinnamon Twists to a Cheese Quesadilla with a Black Bean Chalupa and Cheesy Fiesta Potatoes, guests can switch it up every time or create a signature meal Price
What other value meals join the Taco Bell Veggie Build Your Own Cravings Box?
To kick off the year, the Taco Bell Cravings Value Menu adds six new food options that are priced under $3. With a total of 10 choices, guests can fill the bag without breaking the bank.
New menu items include Double Stacked Taco, 3-Cheese Chicken Flatbread Melt, Chicken Enchilada Burrito, and Loaded Beef Nachos. Whether guests buy one, three, or more, spending $10 could be a hearty meal.
Whether it is vegetarian forward options, value offerings, or classic favorites, Taco Bell is positioning itself to be the go-to restaurant for every category. Given that the brand encourages people to Live Mas, it is definitely giving people more for their money spent.