Totino’s Pizza Rolls serve flavor and affordability that is out of this world

For many families, the weekly food shopping budget is more complicated than a high school calculus problem. Balancing voracious appetites with a tight budget is difficult. When families want convenience, savings, and food everyone likes, they turn to Totino’s Pizza Rolls.

From ages 6 to 60, people love Totino’s Pizza Rolls. The classic frozen food is more than just a poppable bite that heats up in minutes. There is something fun, nostalgic, and great tasting in every bag. Whether it is an easy Friday night dinner or an after school snack, that bag is waiting to be opened.

With food costs constantly on people’s minds, most people are looking to stretch their budget. It is more than understanding how to repurpose leftovers. They want one food purchase to have value. For years people have overlooked that price per unit sticker on the shelf. Now they are paying attention.

To highlight this value and fun concept, Totino’s Pizza Rolls partnered with comedians Tim Robinson and Sam Richardson on a new campaign. Check out the first commercial.

While the introduction of this curious other worldly character has an air of mystery, there is more to the story than cuteness. Sprinkled in the fun is the food savings in every package.

As Taylor Roseberry, Brand Experience Manager for the Totino’s brand explained, “Totino’s Pizza Rolls have long been a go-to for after school snacks and now, we’re bringing these top comedians together to show fans that this snack is an epic and affordable way to eat pizza. The spots were created by this talented group of comedic geniuses who have worked together for years. We wanted the on-screen chemistry to come through and capture the fun and excitement of the Totino’s brand. We can’t wait for fans to see Tim and Sam bring their signature blend of absurdity, physical comedy, and sharp wit to the world of Totino’s Pizza Rolls.”

While there will be plenty of humor as these ads roll out, saving money is important to consumers. If the laugh gets them to notice and the message encourages them to make a purchase, it is a win for everyone.

This latest announcement comes after Totino’s Pizza Rolls added Hellfire Club flavors to its line-up. The Stranger Things inspired flavors are another pop culture connection for the brand. For the fan who wants to justify a special purchase, the value in the bag, showcase in the new commercials, is clear.

As “Chazmo Goes Home,” what could be next for the food brand and this campaign? Only time will tell but several things are very clear.

First, $1 for 10 pizza rolls is better than any restaurant value meal. Second, it is impossible to eat just one pizza roll. Third, pizza rolls deliver out of this world flavor. Those concepts will have both Chazmo and everyone else enjoying another bag.