vitaminwater encourages everyone to paint their world with vibrant color

Bland, boring, beige are all terms that lack vibrancy, vivaciousness, and vigor. Luckily, vitaminwater has a plan to help everyone add some color to their surroundings. Ready to paint the walls with a beautify hue?

For most people, there home is a sanctuary, or it should be. From that cozy spot to binge watch those reality television shows to the well-stocked kitchen that inspires culinary creativity, each area should feel welcoming, comfortable, and personal. No one should feel like that stepped into a world that is another mass-produced, blank space.

In the food world, an appetizing plate or dish is usually a celebration of color and texture. Many people have seen the memes about brown plates. There is no comparison to a meal featuring a vibrant rainbow of ingredients.

Blending the world of food and culture, vitaminwater wants to help everyone add some color to their living space. With Paint Your Rent campaign, the beverage brand encourages people to see their space in a different hue.

According to Tiphanie Maronta, senior director of brand management for vitaminwater, "We've always been about bringing a little extra flavor, color and enhancements. This summer, we're inviting fans to celebrate a more vibrant life with vitaminwater palettes in their home. With rent prices skyrocketing across the country, and often little resources left for consumers to create their own exciting aesthetic, Paint Your Rent gives fans a chance to live out the maximalist lifestyle trend with vitaminwater colors – and flavors – they've known and loved for years."

Whether it is a maximalist vibe or a soothing, subtle color, there is an visual expression for every person. For anyone looking for a little décor inspiration, Kelsey Fischer of Havenly, offered some suggestions based on vitaminwater flavors and colors.

Speaking about the inspiration, Fisher said, “I drew inspiration from the characteristics of each flavor, evoking their personalities of energy, rejuvenation and zen, which I translated into interior looks. Bold designs are a great way for fans to express themselves in the spaces around them. In fact, in the last two months, we've noted a 70 percent increase in our customers selecting more colorful design choices for their space. We can't wait to see how fans interact with these vitaminwater looks in their home."

The various mood boards serve as inspiration. From the energizing citrus board with its eye popping yellows to the rehydrating vibe of the tropical mango, each concept is a blend of feeling and flavor. When the two come together in harmony, it can make the space come alive.

For anyone who wants to join the Paint the Rent campaign this summer, more information can be found at http://cokeurl.com/paintyourrent.