Walmart+ gives a membership benefit that everyone wants to taste

Bake like a Rockstar special Walmart+ and Dolly Parton offering
Bake like a Rockstar special Walmart+ and Dolly Parton offering / Walmart

While many people have taken advantage of the benefits of Walmart+ membership, a special online-only Early Access event has everyone thrilled to be part of the group. Ready to get clicking for the hottest food finds around?

The old school saying about membership having its privileges still holds its truth. Even with the extra expense, people want to feel that they are valued with bonuses and special deals. People are willing to make that purchase as long as they feel that they will get their value back, and hopefully more.

For the first time, Walmart+ is giving its members a big bonus that will put them on the most envied list. The online-only Early Access event is a curated shopping experience that features some of the most anticipated, wanted, and craveable food items. For the person who searches the shelves for the food choices that they read about online, this opportunity should not be missed.

From Monday, April 29 starting at 12 p.m. ET to Tuesday, April 30 at 12 p.m. ET, the Walmart+ members sale will feature both Walmart-exclusive items and other limited-edition and limited-quantity items.

Chips Ahoy! MMMProved Keke Palmer fan box
Chips Ahoy! MMMProved Keke Palmer fan box for Walmart+ members / Walmart

Some items included in this Walmart+ event are:  

Chips Ahoy! MMMProved Keke Palmer fan box (Walmart Exclusive, only 125 available, available for only $4.98)

Dolly Parton’s Rockin’ New Baking Collection (Walmart Exclusive, available for only $39.97)

Cinnamon Toast Crunch and TXT Photocard Cereal Box (Walmart Exclusive, available for only $9.34)

Chips Ahoy! S’mores (Limited Edition Flavor, available for only $4.28)

Skinny Syrups (New to Walmart - Mermaid, Unicorn and Cotton Candy Flavors, available for only $6.98 per flavor)

OREO Celebrations Fudge Drizzled Mixed Fudge Covered Cookies

Cheetos Mac'N Cheese Pasta with Flavored Sauce Flamin' Hot

Poppi Prebiotic Soda (Lemon Lime, Doc Pop, Root Beer)

The hottest item on this list will be Dolly Parton’s Rockin’ New Baking Collection. After the highly successful launch of the Duncan Hines baking line, people want a taste of what Dolly loves. This baking bundle has everything to make a Dolly-full feast. Maybe it is the perfect gift for Mother’s Day.

Overall, this list of items leans into the food fan connection. Whether it is the first taste of a new product or a specialty item that features a favorite star, it shows that food is more than just any purchase. People want to show off, share, or otherwise let everyone know that they have something unique.

More importantly, the Walmart+ member curated sale entices people to be part of that special group. Sure, free shipping or other discounts are important to the weekly shopping routine, but others want more. Being able to have that first taste of Chips Ahoy! S’mores can be the tipping point to keep that membership.

Looking ahead, it will be interesting to see how Walmart leverages this idea going forward. Could the retail giant use this idea to partner with other food brands to exclusively launch a product? That concept seems to make logical business sense. Only time will tell how and how often that idea happens. If this first launch is successful, it could happen more frequently.

For now, Walmart+ members will want to be hovering over that keyboard or have the screen up on their app starting on Monday, April 29 at noon ET. These special food offerings will disappear fast and no one wants to be left out.