Welch’s Zero Sugar solves the flavor equation for a better beverage
Just because a person wants less sugar does not mean that they want to eliminate all the flavor. With Welch’s Zero Sugar, the juice beverage brings the fruitiness without the unnecessary extras.
While many people thirst for a beverage other than just another water, the reality is that no one wants that drink to throw their food choices out of balance. Unlike Mary Poppins, a heaping spoonful of sugar is not needed to have another beverage go down.
Unfortunately, zero-sugar beverages have been more water-like than full of flavor. Although there could be a time and place for a diluted juice, it is not necessarily the best refreshment. After the bottle is empty, there is no drinking satisfaction.
Welch’s has a flavorful solution with its new zero sugar option. Given many people trust the Welch’s brand, consumers appreciate that the beverage company has the flavorful solution to the zero-sugar dilemma.
As Scott Utke, Chief Marketing Officer at Welch's said, "We heard from our more health-conscious consumers that they wanted a zero-sugar juice option that didn't compromise on flavor, and the options currently in the juice and refrigerated aisles just weren't delivering on that ask. Our team worked tirelessly to innovate a line of zero-sugar juices that are bursting with the bold, fruit flavors Welch's is known for, and we believe this new line is a game-changer for consumers who are mindful about the choices they are making when it comes to sugar."
The Welch’s Zero Sugar beverages are available in both refrigerated and shelf-stable offerings. The flavors include: Passion Fruit, Grape, Tropical Punch, and Strawberry.
The flavor variety is key for Welch’s. Whether it is the traditional Grape or the tangy Passion Fruit, it is vital to have a little something for everyone. In some ways, it is more than just a swap, it is showcasing that a zero-sugar option has the versatility that people crave.
From a drink in the lunch box to the base of a mocktail, the beverage has multitude uses. A fun idea is to freeze some fruit in the juice for fun mocktail garnish. Also, consider freezing the juice, itself, as a cube and pour some sparkling water over it. There are plenty of ways to enjoy this Welch’s beverage beyond the bottle.
When one beverage can be enjoyed by everyone in the house, it becomes a food shopping list staple. Even if people can debate on favorite flavors, it is the brand that consumers trust.
The Welch’s Zero Sugar beverages are available in stores now. Check with retailers for availability and pricing.