White Claw Tequila Smash crushes flavorful cocktail refreshment

When people want to ride the wave of refreshment, a bright, crisp flavor is the only satisfying option. With the new White Claw Tequila Smash, the canned cocktail will quickly become the must have ready to drink beverage for all the summer fun.

Certain spirits and flavor combinations seems to fit a particular time of year, a certain locale, or even a vibe. For example, sipping a scotch at the beach tiki bar may not be the most popular choice.

Bright, zesty, fruit forward flavors are usually associated with warm, sunny days, carefree moments where fun takes priority over another day constantly typing on a laptop. Even if the locale is more urban than tropical, the flavor helps to set the tone for the sipping escapism.

With the new White Claw Tequila Smash, the popular ready to drink beverage brand expands its reach into another category. As Phil Rosse, President, Mark Anthony Brands Inc. said, "White Claw pioneered the ready-to-drink category, which continues to be one of the fastest growing beverage categories and ripe for disruption. Following the success of our White Claw Vodka + Soda launch last year, we seized the opportunity to bring decades of beverage research and flavor innovation to another popular spirit, Tequila. White Claw Tequila Smash is a revolutionary new way to enjoy a Tequila drink with friends."

What are the new White Claw Tequila Smash flavors?

For the product launch, the White Claw Tequila Smash flavors are White Claw Tequila Smash Strawberry Guava, White Claw Tequila Smash Pineapple Passion Fruit, White Claw Tequila Smash Mango Tamarind, and White Claw Tequila Smash Lime Prickly Pear. The flavor duality offers a complexity that is not often seen in the ready to drink canned cocktail space. More importantly, it shows that White Claw wants to be a leader, not a follower in the spirits world.

Before delving into the flavor combinations, the idea of a tequila smash as a substitute for a margarita is clear. While a well-balanced margarita can be a work of art, a sugar bomb or a stale sour mix is rarely enjoyable. Having a convenient, flavorful option fills a void for the margarita fan. Instead of grabbing the cocktail shaker, the White Claw can is a simpler choice.

The White Claw Tequila Smash has a similar mouth feel to other White Claw beverages. The carbonation helps to highlight the crisp, bright flavors. It is easy to drink. While the flavors are clear, it feels light.

While everyone will have their favorite choice, the Mango Tamarind hits the sweet and sour notes in a creative way. Since mango can sometimes be cloying, the tamarind helps balance that sweetness. The sourness is subtle, but it is almost like the pucker that keeps people drinking a lemonade. This flavor is quite sessionable.

The lime with prickly pear is another creative choice. While prickly pear is not necessarily a dominate flavor, it adds dimension to the lime. Although these ready to drink beverages are designed to be sipped from the can, this version is delightful poured over ice. Served with a black salt rim or even a Tajin rim and a lime garnish, this flavor feels as sophisticated as a cocktail.

With the Strawberry Guava flavor, this idea seems to have more of a Caribbean vibe. Since guava and cheese are a great combination in a pastry, consider enjoying this flavor with a cheese board or even some mofongo. The sweetness contrasted with the richness of the cheese is quite enjoyable.

Lastly, the Pineapple and Passion Fruit is a full-fledged tropical vibe. For anyone who likes to sip their dessert, this flavor would be perfect with a scoop of sorbet, similar to an adult float. Or, even consider serving this ready to drink cocktail in a hallowed out pineapple for a fun visual.

Overall, the White Claw Tequila Smash will become a hit with both White Claw fans and tequila drinkers. It will be the must have beverage of summer.

White Claw Tequila Smash is sold in 12 oz cans. Each serving is 100 calories, has no sugar added, and is 5% ABV. It is sold in variety 8-packs nationwide. Check with retailers for availability and pricing.