A burst of tropical flavors can energize even the dreariest day. With the two new Rockstar Energy beverages, that taste of the tropics will have people ready to tackle anything on the to-do list.
Energy drinks have a substantial market share. The combination of the caffeine boost and creative flavors are part of some people’s morning routines, afternoon pick-me ups, or just anytime that the day is dragging.
While the caffeine boost has its appeal, the flavor needs to satisfy. If the flavor is cloying sweet or too artificial, consumers will find another beverage to satisfy their thirst.
The two newest flavors joining the Rockstar Energy line are Rockstar Punched Pineapple and Rockstar Boom Pina Colada. Adding these two tropical flavors early in the year is smart. A vibrant, juicy beverage might not make the snow melt, but it has everyone dreaming of a warmer day.
The Rockstar Punched Pineapple combines a classic, sweet pineapple flavor with 240 mg of caffeine. The pineapple captures that real fruit flavor.
For the person who wants to change the conversation on the boozy brunch, this beverage would make for a fun swap. Why have another coffee, when there is a fruity, fun option instead.
The Rockstar Boom Pina Colada has a luscious mouth feel. While there is no need to break out the blender, this beverage feels more like a creamy drink than just another energy drink. Although it might not be a dessert, it could be that beverage to enjoy at the end of the meal before a big night out. With 160mg of caffeine, it offers a boost without venturing too far into the extreme.
Both Rockstar Energy Punched Pineapple and Boom Pina Colada are available now. The Punched Pineapple is available at both grocery stores and convenience stores nationwide and the Boom Pina Colada is available in select Western U.S. states.