On the gridiron, Saquon Barkley has proven his dominance. While those football achievements have come with hard work, dedication, and teamwork, he has a little extra help to give him to a boost on and off the field. With C4 Sport Pre-Workout, Barkley knows that greatness is achievable when boundaries are broken.
In the food sector, people often look towards athletes, celebrities and public figures for inspiration. It is more than just drinking the same espresso drink as a favorite pop star. When a moment or a post creates a sense of aspiration, it makes people more connected to the person and the brand.
With the Saquon Barkley and C4 Sport Pre-Workout partnership, anyone can be inspired to channel that inner greatness. No one is expecting to be able to rush for an epic touchdown or evade a defender, but there are other ways to fuel individual athletic achievement.
As Barkley said, “All top athletes are always looking for ways to get better. As a fan of the brand, I use C4 Sport because it gives me the energy, focus, and endurance I need to attack every workout and stay at the top of my game. Knowing it's NSF Certified for Sport means I can trust it is safe, tested, and approved for game day. I couldn’t be more excited to partner with C4, a brand that I've used for years and always keep with me for training.”
The partnership is smart for C4. The brand has a big following within the workout and athletic world. Showcasing a popular athlete using its products brings more people into the conversation. Getting people to understand that C4 products are for a wide range of people is vital for the company to carve out a larger market segment.
Today, even the weekend warrior thinks of themselves as an athlete. While the high-performance segment is vital to a particular group, more and more people want to improve their overall achievement. Having the right food as fuel is vital.
The Saquon Barkley and C4 Sport Pre-Workout collaboration continue into the NFL season. As the brand shares his workouts and other behind the scenes moments, people will appreciate that boundaries are meant to be broken. With the right tools, anything is possible.