While some people might be heading to the golf course, the energetic crowd is ready for sun, fun, and festival season. For the people who want to sip from the sun's peak to the moon's glow, the new Sprinter Palm Springs Pack has a flavor that quenches that thirst for an epic adventure.
When Sprinter came into the market, people were curious about the Kylie Jenner brand. The connection might have enticed the first purchase, but it is the flavor that keeps people coming back time and again. The clean, crisp, fruit forward vodka sodas fit with any occasion.
The newest flavor launch, the Palm Springs Pack, is about putting people in a state of mind. In a way, each offering feels like a little oasis reprieve amongst the frivolity of the day.
Explaining why these flavors kicked off the new season, Chandra Richter, Sprinter's Head of Product Development and Supply Chain, said, “These four new flavors are a mix of nostalgic, bold, and unexpected profiles—each telling its own story, whether it’s a fresh twist on a classic or a bold take on fruit that sets a new standard in the RTD category.” As Founder Kylie Jenner said, "Sprinter continues to be such an exciting journey, and I’m so proud of how much people love our product.”
The four flavors in the new Sprinter Palm Springs are Pink Lemonade, Mango, Strawberry and Pineapple. These flavors work well in a warmer environment. They are light, yet fruit forward, which is key for the RTD beverage brand.
The Pink Lemonade will be the most successful option of the four-variety pack flavors. It feels flirty and fun. There is something a touch nostalgic about pink lemonade. No matter when or where it is drunk, there is something that just hits right about this flavor.
Additionally, Pink Lemonade seems to go with almost any food. From a simple backyard barbecue to a spicy taco, it has the versatility that people crave.
The other top flavor will be pineapple. That tropical fruit flavor is definitely having a moment. It works well with grilled food, like skewers and ribs. Additionally, it can pair well with some spice. For example, adding a little Tajin rim to the can or a smoky, spicy salt rim would be quite delicious.
The Sprinter Palm Springs Pack is available at select retailers including Total Wine and More. A larger, nationwide rollout is happening now. The suggested retail price for a 12-pack is $16.99.
Additionally, Sprinter will be hosting a variety of activities during Coachella. Check with the festival and social media for times and locations.