From lunch on every Wednesday to a Monday night dinner tradition, the Subway footlong is an iconic quick service restaurant food. While people appreciate the flavor and the convenience, food costs weigh heavily in people’s purchasing decisions. The newest savings deal makes that footlong order easier than ever.
Often there is a tipping point between convenience and value. People are willing to pay extra if it fits into their needs. At a certain point, the value for placing that order diminishes. It varies for every person, but there is an threshold that people will not cross.
More and more frequently, Subway is putting value front and center. Recently, it was Meal of the Day deals on particular subs. That combination of a 6-inch sub, chips, and a drink had people craving Philly Steak sandwiches on Sundays.
The newest deal is one too valuable to pass over. When guests order via the Subway app or via Subway.com, they can get a footlong for just $6.99. To score this deal, use the code 699FL at checkout.
As Doug Fry, President, Subway North America said, “People continue to watch their spending but don’t want to sacrifice quality, quantity and taste for value when dining on the go. With the return of the $6.99 Any Footlong offer, Subway is delivering on all three, with freshly made, great-tasting sandwiches at an exceptional value."
Given that food costs continue weigh heavily in people’s minds, this promotion adds some relief. It does not necessarily mean that every day people will place a Subway order, but they won’t instantly dismiss the idea. After all, $6.99 for a full meal versus a cup of coffee is a no-brainer.
Although this offer is only available for a limited time, people can hope that the quick service restaurant brand will continue to make value a priority. From this footlong deal, a combo meal offer, or another way to save, Subway knows that people want to feel appreciated for their patronage. Giving them a little extra goes a long way to keeping that loyalty.
The Subway Any Footlong offer is available now with online or app orders.