Taco Bell gives fans an opportunity to Live Mas with Big Game infamy
Andy Warhol’s 15 minutes of fame comment has taken on a different slant in the world of social media. In the newest Taco Bell Live Mas campaign, one epic drive-thru photo will put food fans on the screen for their big game infamous moment.
Hitting the drive-thru is more than getting a quick meal. Even if some people might not be ready for their close-up, others want to make an impression. It is more than their signature meal or the copious amount of food to feed a big group. It can be time to make a statement.
In the new campaign, Live Más Drive-Thru Cams, Taco Bell wants to turn that simple order into an epic moment. The unique photo booth experience will capture guests as they hit the drive-thru. From elation over that Crunchwrap Supreme to the thirst for a Baja Blast, everyone will want to pose for the camera.
Speaking about the Introducing Live Más Drive-Thru Cams, Taco Bell’s Chief Marketing Officer, Taylor Montgomery said, “Every day in our drive-thrus we see moments that are so uniquely ‘our fans’ – the moments, the memories, and the energy that makes Taco Bell who we are. That’s why, for our return to football’s biggest stage, we’re sidelining the celebrities and turning the camera on the fans who already make Taco Bell what it is. We’re inviting Taco Bell Rewards members to come through and do you.”
At the participating locations, guests can choose to have their photo snapped for a chance to be included in the Taco Bell’s Big Game ad campaign. The specifics for the campaign will be revealed at another time.
The special photo opt is open to Taco Bell Rewards users. As guests drive through the special photo booth, six photos will be taken. The digital photo strip will be sent to the registered email address. Guests need to opt in to the big game commercial submission.
Unfortunately, the Live Más Drive Thru Cams are only at a few locations. From 2 p.m. till 10 p.m. on the specified dates, guests can find the event at the following locations:
12/3 – 12/5, CA: 1604 S. La Brea Ave., Los Angeles, CA, 90019
12/4 – 12/6, OH: 17565 E Bagley Rd., Middleburg Heights, OH, 44130
12/10 – 12/12, TN: 310 Big Mac Drive, Cookeville, TN, 38506
12/11 – 12/13, TX: 15797 JFK Blvd, Houston, TX, 77032
12/17 – 12/19, FL: 116 W Rea Rd, Wauchula, FL, 33873
While everyone will be excited to see how people make these photos special, fun, or just different, it is more than just another photo opt. The whole concept celebrates what makes a food brand successful, customer loyalty.
For Taco Bell fans, it is more than just satisfying a craving for a Gordita. People align with the vibe that is the brand. Celebrating that uniqueness in a drive-thru line, being willing to embrace the moment, or otherwise embody the “Live Mas” sentiment is intertwined with every food order.
Could you have a moment of Taco Bell fame thanks to that Live Más Drive Thru Cams? Showcase your best side, place that order, and smile for the camera.