As a skateboarding legend, Tony Hawk knows how to shred, take risks, and make an epic statement on a skateboard. He is never chicken when it comes to raising the bar and setting an example to those in the extreme sports community. Through his latest collaboration with Pilgrim’s, Hawk is ready to “bawk” with some new tricks and upgrade that snack board with some tasty treats.
Brand collaborations find creative ways to push the conversation in a new direction. When it comes to food events, it is more than just the love of an ingredient or flavor. The ones that get people talking find a unique approach to enjoying that favorite food.
With the Pilgrim’s and Tony Hawk collaboration, it is more than just two birds of a feather flocking together. It is a way to get people to think differently about how, where, and why they enjoy Pilgrim’s nuggets.
As many people appreciate, chicken nuggets have been sauced, tossed, and dipped to become one of the most engaging topics in the food world. When people enjoy those tasty bites at home, they want to find ways to make them as exciting as possible. Tony Hawk encourages people to step away from the traditional table and take a run at another setting.
Through this Pilgrim's collaboration, Tony Hawk graciously spoke to FoodSided. When asked how this promotion came to be, Hawk said, “I’m used to taking risks and being bold in skateboarding. I think that Pilgrim’s wanted to show that snacking can be the same in terms of how everyone can make it fun. It isn’t necessarily a risk, but snacking can be bold.”
“We decided to reimagine some signature moves into snacking terms. For example, we recreated one of my first signature moves into the Bawk ‘n Roll to include grabbing nuggets out of microwave and then ride down the ramp with them.”
While Hawk makes these signature skate moves look easy, he explained that the sport is continually evolving. He said, “I feel that skateboarding is open-ended and that you can never master it completely because you can always learn new tricks. Even at my age, there are tricks and techniques that I want to do. Those ideas keep me fired up and motivated.”
Whether it is this special collaboration or just pushing himself, Hawk appreciates a good challenge. As seen in this Pilgrim’s promotion, he is pushing the boundaries and having fun along the way.
One of the moves involves dipping the nuggets. While this signature move requires some elevated skateboard skills, everyone can enjoy some nugget dipping.
For Hawk, barbecue sauce is his preferred condiment for chicken nuggets. At the same time, he couldn’t think of any sauces that he would push off the table.
As for advice for anyone who is ready to showcase their skills with a skateboard and some Pilgrim’s nuggets. Hawk reminded everyone to skate safely and choose their hoodie wisely. The right hoodie ensures that no one knows if you dripped sauce on your shirt.
More information on the Pilgrim’s and Tony Hawk promotion, Pilgrim’s x Tony Hawk Bawk Board can be found on Instagram or TikTok.