Time to twist open the perfectly crafted pizza and wine pairing

A slice of pepperoni with a beer or a plain cheese pie with a 2L bottle of soda is a common food and beverage pairing. Whether it is a Friday night tradition or just satisfying a craving, pizza and a drink are a meal that always satisfies. With the latest concept, [ yellow tail ] and Domino's pour a new conversation that deserves a contemplative sip.

Pizza and wine can be a curious conversation. While the piazza might have chianti flowing with that crispy crust pie and simple ingredients, the typical delivery order does not usually come paired with a wine. Soda and beer are often the more common beverages served. Now is the time to pour a different glass and taste the pairing has everyone talking.

Domino’s, considered the largest pizza company in the world, and [ yellow tail], America’s best selling imported wine, have partnered to offer a unique wine that has been crafted to pair perfectly with pizza. While there has been tomato wine, this particular blend is a little more approachable to a wider audience.

The Limited Edition [ yellow tail ] and Domino's Red Blend is a well-balanced, easy drinking red wine. While it has been designed to pair specifically with pizza, there is a lot of versatility in that pour. The fruit forward wine appeases many palates. It is the bottle where saying yes to a second glass is an easy choice.

Since the team wanted a versatile wine, the [ yellow tail ] can be served with a simple cheese pizza or even that meat lovers supreme. From classics to over the top, any and every pizza topping can work with this particular wine.

As Dan Kleinman, Deutsch Family Wine and Spirits Chief Brand Officer said, "At [ yellow tail ], we believe that seriously good wine doesn't need to be so serious. We're thrilled to be partnering with Domino's, a brand loved by customers for interesting and exciting creations, to make the everyday pizza night more convenient, special and, most importantly, more fun."

This particular food and beverage pairing is about changing expectations. Wine can be approachable and fun. While there is a time and place to discuss old vines and vintages, some bottles should just be drunk and enjoyed.

Creating a special blend just for Domino’s is a fun idea. If food deserves a particular soda, a similar concept can apply to wine, beer, or even a spirit. Hopefully, the [ yellow tail ] wine is just the start. A well-brewed pizza paired beer would be equally as exciting.

Ready to twist open that wine bottle and order a pizza?

Food ordering has become more streamlined. People want ease and convenience paired with that favorite food. To launch this new [ yellow tail ] and Domino’s wine offering, there is another surprise in the bottle, Ready to Twist.Tap.Order?

Available in select markets, there are a Twist.Tap.Order bottles with these specialty caps. The technology embedded in the cap, when paired with the Domino’s app on a smartphone, enables users to place that pizza order.

Speaking to the special concept, Kate Trumbull, Domino's EVP – Chief Marketing Officer said, "Domino's is known for innovations. We're always looking for ways to make ordering easier than ever, and 'Twist.Tap.Order.' does that. It's all about convenience, and we're excited to give customers yet another fun way they can order their favorite pizza."

The idea of putting technology into a wine bottle to help facilitate the pizza order is smart for this promotion. Not only is it fun, but it is also an idea that could really take off. Could this idea be applied to a 2L bottle or a cap on a beer bottle? Only time will tell.

Anyone who would like to try the Limited Edition [ yellow tail ] and Domino's Red Blend, they can visit www.yellowtailwine.com/us/dominos/ for available locations. Additionally, some bottles may be available via ReserveBar.