As two football teams battle for supremacy on the gridiron, the pull of the little screen in their hand can divert people’s eyes from the television screen. Whether it is trying to one up a friend or just looking for something better to watch than too many cuts to fans in the box, people’s attention is not always laser focus. This year, Twix, along with the Ying Yang Twins, want people to prove they can stare down any challenge. Luckily, there is a golden reward waiting in the wings.
Capturing a person’s attention is hard. It is more than a tag line, impressive visual, or jaw dropping moment. People are becoming trained to look and move on. It is one of the reasons why a 30 second video entices people away from long-winded rants. People want to consume and move on.
For this year’s big game, Twix is enticing people to linger on that screen and look a little more deeply. The Staredown contest invites anyone to prove that they can concentrate the longest. With the price of two solid gold bars on the line, the effort is worth the reward. Unlike those car contests, where people had to keep their hand on the car the longest, people can create the ultimate environment that could lead to victory.
To help promote this special contest, Twix partnered with the Ying Yang Twins get everyone excited for the event. During a recent conversation with the pair, they shared their thoughts on the Staredown contest, Twix, and how they will be spending Super Bowl Sunday.
Cristine Struble: When TWIX approached you about this Super Bowl collaboration, what did you think about it? How do you think that people are going to embrace this “power of two” concept for the Big Game?
Ying Yang Twins: “As soon as we heard ‘power of two,’ we knew it was a perfect fit. TWIX has been reppin’ the duo life, and we've BEEN livin’ it! So, when they hit us up with the idea of the TWIX Second Screen Staredown, we knew, ‘Oh yeah, this gon’ be BIG!’ Imagine watching the Big Game and getting a chance to win TWO solid gold bars? That’s that championship energy! Everybody loves gold, so we know fans are going to be lockin’ in for this one.”
CS: When you watch the big game, what gets you texting your friends? Is it game changing plays or the commercials?
YYT: “It's both! When a crazy play goes down? We're hitting the group chat like “Yooo did you see that?!” But then the commercials? That’s when we're all debating which ones hit the hardest. If it’s funny, wild, or got a celeb poppin’ up outta nowhere, you know we gotta talk about it!”
CS: What advice do you have for anyone choosing to participate in the contest?
YYT: “Listen up! 79% of y’all already got your phones out, so this time, put ‘em to WORK. When the commercial break hits, keep your eyes locked on that screen. The longer you stare, the more chances you’ve got to win that GOLD.”
CS: Are you a Right Side or Left Side TWIX fan? What is your favorite way to enjoy a Twix?
YYT: “D-Roc swears he’s Left TWIX, and I’m Right TWIX, but truth is? That’s the power of two. Doesn’t matter which side, as long as we’re snackin’. We like to savor it, one bite at a time.”
CS: Your song, Halftime (featuring Homebwoi), became a staple at Saints games and celebrations. Additionally, it is played at many other stadiums. How does it feel to have one of your songs be an integral part of football celebrations across the NFL? Do you have a prediction for Super Bowl LIX?
YYT: “Sports and music just GO together. You hear that beat drop, and suddenly the whole stadium turns up! It’s crazy to see how Halftime still got fans hyped all these years later. As for the Big Game? We just hope it’s a battle for the ages for whoever lifts that trophy!”
CS: What are you looking forward to doing on Super Bowl Sunday? Do you have any food staples, party preferences, or other celebratory traditions?
YYT: “It’s all about good people, good food, and good vibes. We’re going to be surrounded by family, friends, and of course — TWIX! And trust, we’re makin’ sure EVERYBODY locks in for the TWIX Second Screen Staredown because we’re tryin’ to bring that GOLD home!”
Ready to put your commitment to the test for the chance to go home with the gold? Check out Twix.com for more information.