Young, old, and everyone in between appreciate the sweet, tasty simplicity of an Uncrustables sandwich. The popular Smucker's brand revealed a new limited time flavor and everyone will be running to get that first bite. But, they better hurry before it disappears from the freezer.
For the first time ever, Smucker's Uncrustables added a limited time flavor. The Smucker's Uncrustables Peanut Butter and Mixed Berry Spread Sandwiches will hit store freezers this May. The Mixed Berry is a blend of strawberries and blueberries.
Blueberry and peanut butter might not be the most typical food pairing. By combining it with strawberry, the fruitiness is a little less tart. Overall, it offers something different than traditional strawberry but does not venture too far outside of the norms.
More importantly, it is a smart choice for summer for two reasons. First, people want something new, fresh, and fun for the warmer months. Whether it is avoiding food boredom or just playfulness, this flavor ensures that Uncrustables are always top of mind.
Second, blueberries are a summertime staple. Since a whole blueberry and peanut butter sandwich might be a little much, this option is a perfect balance for that sweet and savory combination.
Uncrustables reveals more tasty food plans for 2025.
While the Uncrustables Peanut Butter and Mixed Berry Spread Sandwiches are the first limited time flavor option, the popular Smuckers brand is not stopping with just one offering. 2025 is proving to be all about the new flavors.
According to Chris Achenbach, Director of Brand Strategy at the J.M. Smucker Co. “Last fall, we introduced the brand's first new PB&J flavor in a decade with Uncrustables Peanut Butter and Raspberry Spread Sandwiches. The overwhelmingly positive reception from both new and loyal Uncrustables fans reflected the clear demand for new flavor innovations. To deliver on the desire for even more ways to enjoy Uncrustables, we will be launching two limited-edition flavors in 2025. We’re thrilled for consumers to enjoy the Peanut Butter and Mixed Berry Spread sandwiches and excited to share our next flavor innovation later this year.”
While Uncrustables is confirming a second limited time flavor in 2025, the statement does not hint at the possible flavor, itself. Looking at the current lineup, any new flavor innovation needs to fill a gap. Beyond Grape, Strawberry, Raspberry, Honey, and Chocolate Hazelnut Spread, there are a myriad of options.
A certain British bear might want some orange marmalade, but American audiences could prefer something less citrus forward. Apricot is often a popular choice for PB&J. Or, Uncrustables could surprise everyone with something a little swicy. Is there an audience for a hot honey sandwich?
For now, everyone will have to enjoy the new Smucker's Uncrustables Peanut Butter and Mixed Berry Spread Sandwiches. The flavor will hit stores in May and will be available while supplies last. Check with retailers for availability and pricing.