While chicken dominates the quick service restaurant conversation, White Castle is choosing to focus on the most important meal of the day. The all-day breakfast menu is here, and the French Toast Slider is the food item guests crave.
Several years ago, all-day breakfast was a driver for quick service restaurants. Whether it was the person who prefers eggs to burgers or the craving for menu variety, consumers enjoyed their options.
Over time, menus shrunk, and the all-day breakfast option disappeared. Now that breakfast sandwich was only available before 10 a.m. or people had to satisfy that craving by cooking at home.
White Castle has brought back the all-day breakfast option. Additionally, it will feature a favorite food that captures the sweet and savory flavor that many people love.
Speaking to the food change, Jamie Richardson, vice president at White Castle, said, “A classic breakfast item with a White Castle twist makes for the perfect, Craveable Slider that can be enjoyed at the table or on the go any time of day or night. This marriage of sweet and savory was an instant hit when we first introduced the French Toast Slider in 2023, and we're excited to start 2025 by giving people what they crave. Act fast, they're only sticking around for a limited time only."
Available now through April 20, the White Castle French Toast Slider combines two breakfast favorites in a single bite. The cinnamon swirl French Toast holds a freshly cracked egg, American cheese, and the choice of bacon or sausage. It is sweet, savory, and satisfying.
Although the French Toast Slider is back for a limited time, the reception to an all-day breakfast item could influence future menu offerings in 2025. Even though White Castle has Belgian waffles, freshly cracked eggs, and Hash Brown Nibblers, standing out in the crowded quick service restaurant market is vital. Maybe it is time for a breakfast crave case.
Ready to start the day at White Castle? More importantly, the craving can be satisfied when it hits, morning, noon, or night.