For many people, White Claw is more than just a refreshing hard seltzer. It fits seamlessly into their lifestyle, their vibe. Whether the beach is immediately in view or people are just trying to catch that wave on land, the reality is that a crisp, clean, refreshing beverages offers that perfect refreshment. With the new ClawTails, the RTD cocktails capture iconic libations fruity fun one sip at a time.
The Ready to Drink cocktail market has surged in popularity. While people can be entranced with the master mixologist’s ability to craft a cocktail from a multitude of ingredients, the reality is that a regular person can fumble with that tumbler. Beyond the complexity of ingredients, people do not want to have multiple bottles open that are only used for a limited purpose. It is much easier to crack a can and enjoy.
White Claw’s entry into the canned cocktail space is smart for the brand. ClawTails, available in four flavors, Strawberry Cosmo, Mango Margarita, Blackberry Mojito, and Tropical Mai Tai, capture the fun, flirty vibe with their particular choices. From a girls’ night in with the Strawberry Cosmo or a taste of the tropics with the Tropical Mai Tai, people are drinking not just for the flavor but also to create a moment.
During a recent taste test, the beverages are both innovative and familiar. To be clear, there is a connection to the clean, crisp fruit forward flavor that is expected from White Claw, but these are not the traditional hard seltzer. The cocktails have the flavor, quality and positive characteristics that people expect from the brand, but it takes a different approach.
At 7% ABV, there is a bigger alcohol punch, but it is not overpowering. At this level, it might be slightly more than a sessionable beer, but it is easy enough to have two over an afternoon. It finds the middle ground in the best way possible.
To clarify, ClawTails are a malt beverage, not a spirit. Also, the carbonation level is subtle. Both of those flavors add to the drinkability.
While ABV is important to any cocktail conversation, White Claw is and always be about the flavors. Even before the first sip, the color enhances the overall experience. With the Mango Margarita, the appearance looks like a warm orange from the setting sun over a pristine beach.
Additionally, the aroma, once the beverage hits the glass, is juicy, fresh, like a mango that has just been plucked from a tree. While there is a sweetness, it is never cloying.
The flavor is quite approachable. The fruitiness is quite clear. The subtle carbonation allows the flavor to come through in the best possible way. As each bubble pops, there is sense of excitement and enjoyment.
For the mango margarita, it is delicious with some simple tacos, but also it stands up to spicier offerings. A fun food pairing is with jerk chicken. The slight sweetness can cut through the spices.
This addition to the White Claw line-up is vital to ensure that the brand has versatility and depth across the portfolio. Without losing sight of its core flavors, values, and identity, the beverage brand found a way to cover every thirst, from zero proof to higher ABV to cocktails.
Looking at the four flavors, Strawberry Cosmo, Mango Margarita, Blackberry Mojito, and Tropical Mai Tai, the Strawberry Cosmo is projected to be the big hit. It is more than the pretty pink color. The sweet flavor hits just right. From being the opening cocktail to a night out to an easy pour to pair with lighter foods like a simple pasta or a cheese plate, this cosmo might even convert some espresso martini fans to head to the sweeter side.
The most curious offering is the Mai Tai. While this cocktail captures the tropical beach vibes, it brings a taste of the Tiki trend in the easiest way. There is a subtly to this flavor that is often missed in a mass produced tropical cocktail.
When serving this option, consider going beyond the little umbrella in the glass. Break out the hurricane glass or even find a fresh floral garnish. When the ticket to paradise is not in the budget, this flavor can bring the tropics to the couch.
Lastly, the Blackberry Mojito might be the underrated option. This flavor has a burst of brightness that makes it quite refreshing on a hot day. Plus, it would be a great option with a burger or some grilled chicken. Instead of another lemonade, consider this flavor upgrade. Additionally, serve this beverage flavor with some muddled berries or even some ice cubes with fresh berries frozen inside.
Overall, ClawTails is a smart launch for the White Claw brand. With summer fun on the horizon, this variety pack will be taking over the fridge and cooler. Just make sure to hide your favorite flavor in under all the ice so that there is always a cold one when the thirst hits.
The new White Claw Cocktails are available in 12 oz cans. They are sold in variety 12-packs. Additionally, 19.2 oz single cans of Strawberry Cosmo and Mango Margarita flavors are available in 19.2oz single cans.