Could hygge, the Danish ideal, be the next housewares trend?


The Danish way of life, hygge, is coming to the American household. Is hygge the next housewares trend for the holiday shopping season?

Housewares trends come from many different inspirations. The term hygge is a Danish word that isn’t easy to define. It is more of an ideal or a way of life. Basically, Danish people look to take the boring or mundane tasks and make them special. That morning cup of coffee isn’t a grab and go as you head out the door. The morning drink is savored in a special cup and enjoyed thoroughly.

Little items, or even simple rituals, have importance. Even a bouquet of flowers at the dinner table can make the typical weeknight dinner special. Each little gesture implies that life is important and should be celebrated.

While a hygge is more of a lifestyle approach, creating an inviting home with stylish housewares can help apply these ideals. Rachel Ray is a huge fan of hygge and is incorporating that philosophy into her new cookware. The Rachael Ray Porcelain Enamel Nonstick Cookware blends warm, welcoming colors with retro-inspired shapes to encourage households to embrace the special in everyday life.

Hygge inspired Rachael Ray Porcelain Enamel Nonstick Cookware, photo provided by Meyer

The new Rachael Ray Porcelain Enamel Nonstick Cookware will be available in turquoise and cherry. These two bright, inviting colors add warmth to the kitchen. With a jovial color scheme, the home cook can’t help but be happy when cooking. A happy cook is always a good cook.

Even though the home cook wants to be a master chef, cooking at home can benefit from a few tricks. This enamel nonstick cookware heats quickly. A hot pan is essential to a good sear, quick cooking and overall better cooking results.
Additionally, the aluminum offers even cooking. No one wants a hot spot or a dead zone when cooking a favorite meal. Even cooking ensures that each meal is perfectly cooked.
Hygge influenced Rachel Ray Cookware, photo provided by Meyer
Lastly, nonstick cookware is a home cook’s friend. The non-stick surface helps to release food effortlessly. No little bits of dinner will be stuck to the pan. From stove to plate to clean-up, the non-stick surface is easy to use.

This new line of cookware embraces hygge because the cooking is effortless but special. From the bright colors to the ease of use, the whole cooking experience is special. Instead of the drudgery of daily cooking, the experience of bringing food to the table is an enjoyable one.

The new Rachael Ray Porcelain Enamel Nonstick Cookware will be available in sets and open stock. The line will begin to be sold in September with additional stores, sets and open stock coming this fall.

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Is your home ready to embrace hygge? You may not pronounce it correctly, but you can celebrate the special in every day.