Hershey’s changes its milk chocolate bar to spark a conversation


Hershey’s chocolate bar is making a big change to its classic candy. Are you ready to spark a conversation while sharing a sweet treat?

Hershey’s milk chocolate bar has been around for 125 years. The classic chocolate bar is always a favorite with young, old and everyone in between. That simple, rectangular shape has brought smiles to so many people’s faces. But, a change is coming. Are you ready for Hershey’s Milk Chocolate Emoji Bars?

For the first time in its long history, Hershey’s is changing the look of that classic chocolate bar. For a limited time, those rectangles will be transformed into some of the most widely shared emojis. Are you ready to express yourself in chocolate?

In today’s world, more and more people are expressing themselves with emojis over words. In a way, those visuals have become an easier way of saying what is on your mind. Happiness, frustration and even love seems almost clearer with a specific visual. In a way,

For this limited edition chocolate bar, there are 25 different emojis being used. According to Hershey’s “each one was carefully selected by parents and kids to feature meanings that would help to spark a conversation and make new connections.”

That comment makes this chocolate bar more than just a special treat. Sometimes a snack can be the vehicle for creating that moment or even memory.

Hershey’s Milk Chocolate Emoji Bars, available for a limited time, photo provided by Hershey’s

Personally, I can remember how my mom would put a piece of chocolate in my school lunch when I was having a big test. It was like a reminder that she was with me and was giving me the support to do my best.

These emoji chocolate bars carry on that tradition. Maybe that thumbs up emoji chocolate bar will be the boost of encourage for my kids’ final exams. The visual might have evolved, but the thought remains the same.

In many ways, these new emoji bars have lots of opportunity for expression. From asking people to prom to a get well note, the options are many. In many ways chocolate is always part of the pop culture collective.

Having Hershey’s evolve with pop culture is vital to it staying relevant. Just like parents and kids need to find a way to communication, the brand needs to find a way to communicate with a wide audience. Embracing the emoji language is just as important as innovating flavors. It keeps the candy fresh without losing the part that makes this candy iconic.

The Hershey’s Milk Chocolate Emoji Bars are only available for a limited period of time. The bars are set to leave store shelves by the end of the summer.

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When words aren’t enough to express yourself, let Hershey’s and the Milk Chocolate Emoji Bars say it all. What are you wanting to say?