The Stuffed Cheez-It Pizza, Pizza Hut creates the ultimate food mash-up

The Stuffed Cheez-It Pizza brings together two iconic foods, Pizza Hut pizza and Cheez-It snacks. Can you handle this ultimate food mash-up?

Are you prepared for the ultimate food mash-up? The Stuffed Cheez-It Pizza brings together two iconic brands for a delicious flavor experience. Could this new pizza be the ultimate game changer?

Pizza Hut is always looking to innovate. Whether it was bringing back the fan favorite P’Zone, its NFL HUT HUT activations or its new kiosk locations, the iconic pizza company is never stagnant. This new menu item could turn the pizza industry in a whole new direction.

Available now, the limited time Stuffed Cheez-It Pizza looks like a Cheez-It snack. According to Pizza Hut, this pizza “features four baked jumbo squares topped with that distinctly sharp, real cheese taste you know and love from Cheez-It baked to toasty perfection.” The pizza is stuffed with “cheese or pepperoni and cheese” and is served with marinara dipping sauce.

Looking at the image, the pizza looks almost like a giant Cheez-It. It will be interesting to see the texture of this dish. Cheez-Its are quite crunchy, which is part of the cheesy snack appeal.

Additionally, the cheesy flavor of the classic snack should pair well with the classic pizza flavors. While the plain cheese will be approachable, the pepperoni option should be quite flavorful.

Stuffed Cheez-It Pizza by Pizza Hut, photo provided by Pizza Hut

Given the partnership between Pizza Hut and Kellogg’s, it is assumed that every aspect of this dish has been perfected. From the cheesy taste to the texture, fans are going to be excited to try this particular food mash-up.

Thinking about this flavor combination, the collaboration is an interesting choice. According to Marianne Radley, chief brand officer, Pizza Hut, this unexpected pizza innovation is “the perfect way to kick off football season, combining America’s go-to gameday cravings into one next-level snack.”

Additionally, Wendy Davidson, President, Kellogg’s U.S. Specialty Channels said “the Stuffed Cheez-It Pizza is an example of two great companies leveraging their strengths to delight guests with a new experience on a classic favorite.” Now, consumers do not have to put that classic snack alongside or on top of their favorite pizza.

This idea stemmed from some interesting consumer insights. Cheez-It snacks are popular with college students. College students love Pizza Hut pizza. This innovative menu item ties both of those items together into a bite that consumers want.

The new limited edition Stuffed Cheez-It Pizza is available now for $6.49 at locations nationwide.

Are you ready to try this ultimate food mash-up? If you try the Stuffed Cheez-It Pizza, tell us your opinions by tagging #FoodSided.