DIGIORNO delivers? During National Pizza Month, it does

Everyone knows that a DIGIORNO pizza hot from the oven is tasty, but now the classic pizza brand is taking on pizza delivery.

Pizza is one of the most craveable foods. For many people, the freezer is stocked with DIGIORNO pizzas. From the classic rising crust to the newer cripsy pan pizza to stacked toppings, your perfect pizza can come straight from your oven. But, as food delivery continues to expand, the iconic pizza brand decided to conquer the delivery game.

Just for National Pizza Month, DIGIORNO is turning its classic tagline around. In some ways, the pizza company has always delivered. Now, it is just having a little fun with the idea thanks to the food holiday.

To celebrate, the brand is delivering “free pizza to five cities throughout October.” If you want your city to make the final cut, make sure that you tweet #DeliverDiGiorno and your city could get some oven ready pizza delivered to your town.

Many fans commented that the pizza company has delivered. The company’s trucks can be found on the highway. Just because the home cook uses her own oven to prepare the pizza doesn’t mean that the company doesn’t deliver.

Sure, the idea is a little play on words, but it is a fun concept. Why can’t a company get more people excited about pizza during National Pizza Month?

Truthfully, there is a bigger idea that can be discussed from this “delivery” concept. Since this pizza brand comes hot from your oven, in a way hasn’t it always delivered? No one likes when a pizza arrives smooshed, cold or otherwise not as tasty as when it left the restaurant.

With this oven ready pizza, you are in control. Whether you prefer your crust a little crispy or more tender, you are in control of your pizza. Whether you want pizza for breakfast or pizza at 1 a.m., again, that pizza is ready when you want it. It is a slice of convenience.

So, DIGIORNO might be switching its tagline for National Pizza Month for a fun promotion, but it isn’t switching what it does best. That oven ready pizza is ready when you are.

What do you think of this DIGIORNO promotion? Do you think your city will make the final cut?