MTN DEW: New flavor innovations deliver what fans crave
MTN DEW and the Dew Nation are loyal to their favorite beverage. As the 2020 begins, the popular brand is delivering flavor innovations that will definitely be a hit.
MTN DEW fans rarely need another reason to do the DEW. While brand loyalty is high for this particular beverage, the uber popular soft drink has never backed away from flavor innovations. To kick of the new year, the DEW Nation has a couple of new reasons to pop open another DEW.
While many people in the DEW nation crave the classic beverage, they have wanted a lower calorie option. MTN DEW Zero Sugar is joining the other permanent DEW flavors.
Similar to other PepsiCo zero sugar beverages, this flavor has all the original taste that fans love, just with the sugar removed. It is a win for everyone.
To mark the celebration of this new beverage, there will be a Super Bowl LIV commercial coming. While all the details have yet to be revealed, everyone can expect the DEW nation to be fully amused.
It’s really all we can think about… #MTNDEWZeroSugar #MTNDEWZeroSugar #MTNDEWZeroSugar #16DaysAway pic.twitter.com/ZpjBKnsjk7
— Mountain Dew® (@MountainDew) January 16, 2020
Classic MTN DEW isn’t the only DEW Nation beverage getting a zero sugar makeover. MTN DEW AMP GAME FUEL Zero is hitting store shelves as well. Available in both Charged Raspberry Lemonade and Charged Watermelon Shock, these two flavors are in response to gamers’ requests. They want a beverage with less sugar but still delivers that gaming fuel that they crave.
While the AMP GAME FUEL Zero gives a different option, the AMP GAME FUEL found that the Call of Duty Charged Orange Storm was a huge hit and it is now a permanent part of the line-up. So many people craved this flavor, that it has become an integral part of the Call of Duty gaming experience.
Given this particular exciting partnership, it will be curious to see how MTN DEW leverages future gaming releases and new flavors. Since AMP GAME FUEL is so popular with gamers (and non-gamers to), the gaming/beverage connection should continue to grow. What new flavors might be on the horizon.
Going to the movies is about to get a lot cooler. Head to @RegalMovies this spring for your Mtn Dew and Mtn Dew Freeze ❄️ pic.twitter.com/11aZnIy8bl
— Mountain Dew® (@MountainDew) January 14, 2020
Even though all the Zero Sugar news and Super Bowl LIV commercial news was big, another announcement gave the DEW Nation even more excitement. PepsiCo has partnered with Regal Movies. Now, fans can get the DEW beverage and the DEW Freeze at Regal Movies.
The addition of PepsiCo products to Regal Movies is a huge win for the DEW Nation. Now, they can stay energized during even those 3+ hour super hero movies.
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What do you think of all the MTN DEW news this week? Is the DEW Nation looking bright for 2020?