This Burger King Whopper photo should make you want to eat one

Will you react to this Burger King Whopper photo? While it might be shocking, the message behind the photo will make you want to eat a Whopper.

When was the last time you had a Burger King Whopper? While many people talk about the Impossible Whopper and other food trends, there is a bigger change coming to Burger King. Although this Whopper photo might not be the most appetizing, it should make you think. This new direction should make you want to go to Burger King, yes really.

Sometimes a photo can make you hungry, crave an amazing dish or just make you stop and stare. Everyone sees those stunning Instagram photos and wants to book a table at that particular restaurant. But, no one this particular Burger King photo should make people take stock in what they eat.

This Burger King Whopper photo shows that it has decided to remove “artificial preservatives from the Whopper sandwich in over 400 restaurants in the US and will reach all US restaurants by end of the year.” This decision might not instantly resonate, but it should.

Have you ever wondered why that loaf of bread never molds or that food in the refrigerator never seems to go bad? Artificial preservatives can help to extend the food’s life. While no one is saying wasting food is positive, those artificial preservatives are not necessarily good for people’s diet.

By removing those artificial preservatives, that bread, burger and other foods will mold. Yes, that Burger King Whopper photo is a good thing. While people never want to see moldy food, it is a good thing for consumers.

In addition to removing artificial preservatives, Burger King is focusing on food ingredients. According to the brand, “90% of all food ingredients at Burger King restaurants” are “free from colors, flavors, and preservatives from artificial sources.” Again, when food is food, not food additives, the food will go bad. And, that going bad is good for consumers.

Of course, many people will have a negative reaction to this photo and video. It is not pleasant to look at food that has gone bad. Still, this photo is a good lesson to any and every consumer.

Convenience is king and people want everything at their fingertips. No one wants to open a container of bread, see mold and have to throw it away. But, that moldy bread is a good thing. Maybe next time only buy one loaf of bread instead of stocking up on that amazing BOGO that keeps bread on the counter for 2 weeks. An informed consumer is a better consumer.

Will this Burger King Whopper photo make people talk? Hopefully, the photo will get people talking for the right reasons.

What do you think the Burger King Whopper photo and new direction? Do you think that it will make a difference to consumers?