Häagen-Dazs celebrates its 60th birthday with birthday ice cream

Häagen-Dazs 60th birthday celebration, photo provided by Häagen-Dazs
Häagen-Dazs 60th birthday celebration, photo provided by Häagen-Dazs /

Häagen-Dazs is celebrating its 60th birthday and you will want more ice cream.

Why have cake and ice cream when you can have birthday cake ice cream. Häagen-Dazs is turning 60 and its birthday is another reason to enjoy another scoop of ice cream. Are you screaming for ice cream yet?

Available in its Shops, there will be an exclusive Birthday Cake ice cream. Available in a cup, cone, take home pint or even a Birthday Cake Dazzler Sundae, this special flavor is like having cake and ice cream in single bite.

The special celebratory ice cream is described as “vanilla cake batter ice cream, classic yellow cake pieces with a chocolaty brownie batter frosting swirl and rainbow birthday sprinkles.” To say that this ice cream is bursting with flavor is an understatement. The combination of yellow cake and brownie batter frosting is like having multiple desserts in one. It is all the popular desserts mixed together.

If you are not near one of the Shops, you are not left out of the celebration. To make every container of Häagen-Dazs a celebration, the brand has created special packaging on select classic flavors.

According to Meredith Saxe, Häagen-Dazs Brand Manager, “We would not be the brand we are today without the continued support of our fans. To show our gratitude, we are marking our 60th birthday by recognizing all those who got us here.”

Häagen-Dazs 60th birthday celebration, photo provided by Häagen-Dazs /

The special celebratory packaging gives ice cream fans a chance to have a special ice cream experience. Via the Snapcode, fans can enter a virtual, life-sized ice cream container.

While you might not be able to eat your way out of that container, it is an entertaining idea. Just like that room full of sprinkles at the Ice Cream museum, wouldn’t you want to take a moment in a world filled with ice cream?

If there was any good excuse to enjoy another scoop of ice cream, a 60th birthday is that reason. Whether you grab a container from your local grocery store or head to the Shops for the special Birthday Cake ice cream, it is time to enjoy some more Häagen-Dazs.

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What is your favorite ice cream flavor? Do you want to try the new Birthday Cake ice cream?