Wawa fans have a new reason to make a morning stop, the Sizzli Breakfast Sandwich.
Many people know that Wawa is all about having it your way. The new Sizzli Breakfast Sandwich, in partnership with Beyond Meat, brings a plant-based breakfast sandwich to the convenience brand’s growing menu options.
The new Sizzle Breakfast Sandwich features Beyond Sausage. It is served on a bagel with egg and cheese. While this new sandwich is tasty, the Beyond Sausage can be added to other menu items, too.
The Beyond Sausage can be added to breakfast bowls, built to order bagel sandwiches and even breakfast burritos. Available via a touch screen system, guests can built a variety of menu items using the plant-based food. It is another example of having everything your way.
According to Mike Scherlock, Chief Product Marketing Officer for Wawa, “we know that consumers are looking for more plant-based options and we’re proud to partner with Beyond Meat.” This new menu addition is part of the Wawa Your Way initiative.
For people who have a Wawa in their area, they know that it is known for its large fresh food service selection. Whether it is a sub sandwich, a salad or a variety of other options, the brand has become a leader in the food and beverage space.
The addition of a plant-based breakfast item shows the growing demand for plant-based food options. These choices aren’t just for vegetarians; many people prefer the flavor of plant-based foods, like Beyond Meat. By adding this convenient, on the go option to the menu, the brand not only keeps existing customers but also gains new ones.
There is a growing trend that people want convenience and even one stop shopping. Now, a stop for gas needs to include food and beverage options. In many ways, the convenience store needs to expand its offerings to both keep and entice customers.
The new Wawa Sizzle Breakfast Sandwich featuring Beyond Sausage is available in 650 stores in the Mid-Atlantic area. Florida locations will have this breakfast sandwich offering starting on August 10.
Are you a big Wawa fan? What is your favorite Wawa offering?