Krispy Kreme names Reese’s Classic Doughnut as Greataste Reese’s Doughnut

Krispy Kreme Reese’s Classic Doughnut is now a part of the permanent menu.

It’s Krispy Kreme official. The Reese’s Classic Doughnut is the Greataste Reese’s Doughnut of all time and has become part of the permanent menu. Based on fan and guest feedback, the winner has been crowned. Who is ready to get another taste of this tasty Reese’s doughnut?

Earlier this summer, Krispy Kreme asked fans to vote for the Greataste Reese’s Doughnut. With three Reese’s doughnuts up for consideration, doughnut lovers had a quite difficult, yet tasty, decision.

Earning top spot was the Reese’s Classic Doughnut. That doughnut was probably the most decadent flavor of the three. It is a “doughnut filled with Reese’s Peanut Butter Keme, dipped in Hershey’s Chocolate icing, topped with mini peanut butter chips and a drizzle of Reese’s chocolate and peanut butter sauce.” This ultimate sweet doughnut is now part of the permanent menu at participating locations.

For three years in a row, these Reese’s doughnuts were popular limited time menu options. Just like many of the brand’s limited edition offerings, people flock to their local stores just to get a special taste.

The Reese’s doughnuts were more of a dessert than a traditional doughnut treat. With all the peanut butter and chocolate goodness, it captured the flavors of the popular candy in a new way. Sometimes, it was a good idea to have either a black coffee or a glass of milk to balance all the sweetness in each bite.

These types of fan-centric promotions are important for brands. Not only do fans feel invested in the menu creation, the process ensures a menu item that will be popular. Overall, it is a win win for everyone involved.

While the free doughnuts and other promotions often see a spike in purchases, these fan interactions keep doughnut fans coming back. When a consumer feels valued, they will be more brand loyal.

If you are ready for the Greataste Reese’s Doughnut of All Time, head to Krispy Kreme and enjoy a Reese’s Classic Doughnut. More importantly, share your reaction with other Reese’s and Krispy Kreme fans. After all, food is the universal language.

What is your favorite Krispy Kreme doughnut flavor?