Keylightful and Lil’ Breezy Keezy give frat life a dog-gone good upgrade.
While the traditional fraternity houses might be a little quiet on campus, Keylightful and Lil’ Breezy Keezy have found a new way to keep the pup-ular culture going strong. Are you ready to pledge Kappa Lambda Woof?
This back to school season is quite different. Moving into the dorm has been replaced with moving into mom and dad’s guest room. The annual pledge week has been replaced with zoom calls. With no one knowing if you are smiling or smirking behind that mask, the whole experience is more confusing that that Pysch 101 class.
While the Keylightful, the raspberry and lime duo that in that Keystone Light beer, might be in the cooler, the traditional college experience looks a little different. Still, there are some fun ways to make the whole back to school process a little more bearable – or in this case, dog-gone better. Welcome to Kappa Lambda Woof.
Anyone who has joined the Greek Life understands that there is a bond with your fellow pledge brothers or sisters. Those college traditions, rituals and rites of passage are way to bring people together.
This year, Keylightful has found a new way to keep that Greek Life spirit going, through the dogs. The brand’s mascot Lil’ Breezy Keezy and Keystone Light have great the first-ever dog fraternity, Kappa Lambda Woof. Do you think that your dog is Kappa Lambda Woof material?
The pledgemaster, aka Lil’ Breezy Keezy, is looking for 10 worthy dogs to join this pledge class. While you might not have to know the fight song backwards or recite all the founders of the fraternity, these dogs do need to be well verses in tail-gating, dog parties and up to date on the current pup-ular culture. Remember, many might apply, but only a few will be chosen.
“We know the return to college will look a little different this year,” said Josh Wexelbaum, director of marketing for Molson Coors’ economy brands. “We’re excited to kick-off Keylightful’s Kappa Lambda Woof recruitment to help give legal drinking age consumers who are missing their friends from campus the chance to live vicariously through their pups this fall.”
While this promotion is in woof-ful fun, there is a good cause being supported in the process. Keystone Light is donating “$25,000 to the ASPCA to support its efforts to care for, protect and rescue at-risk animals across the country.”
If you are looking for some tips for your dog to earn a spot in this pledge class Pledgemaster Lil Breezy Keezy said, “Woof woof ruff, ruff woof, Woof, woof woooooooof.” It is clear, that his advice will definitely give a few potential pleges a leg up on the competition.
If you think that your dog has what it takes to be a member of Kappa Lambda Woof, head to www.keystonelight.com/dogfrat to share those woof-tastic skills. All information and potential pledge class prizes are available online.
Does your dog have what it takes? That pledge class of Kappa Lambda Woof could be the most popular frat in the nation.
What is your favorite college memory? Do you think that you dog could be a member of this pledge class?