Kellogg’s Frosted Mini-Wheats Morning Craze turns the cereal bowl upside down

(Photo by John Moore/Getty Images)
(Photo by John Moore/Getty Images) /

If you can avoid the “growl,” Kellogg’s Frosted Mini-Wheats Morning Craze is a cereal bowl win.

Ready to turn your cereal bowl upside down? Kellogg’s Frosted Mini-Wheats Morning Craze brings laughter to the table. While those little sweet cereal bites always deliver delicious flavor, this bowl full of fun is more than just a bite. Don’t let game night make you hungry.

Kellogg’s has created the first board game with cereal fans in mind. Whether you are fighting the morning growl or trying to wipe the sleep from your eyes, this board game is all about breakfast.

Many families understand that the “morning craze” is real. Who hasn’t watched their kid somehow be unable to put a spoon in their mouth? What about the sleepy slump that makes you wonder if their head will fall into that cereal bowl? Morning mishaps are real. Until “The Growl” is satisfied, no one is safe.

Daya Pillai, brand manager for Kellogg’s Frosted Mini-Wheats said, “Kellogg’s Frosted Mini-Wheats solves your breakfast dilemma and keeps ‘The Growl’ at bay. Morning Craze embraces the humor of jam-packed morning schedules and allows families to poke fun at their own growl stories.”

The Kellogg’s Frosted Mini-Wheats Morning Craze brings all those real, true stories to life. There is nothing better than laughter during game night. Even if the story hits a little too close to home.

The concept of the game is straightforward. Players need to avoid “The Growl” The game has players travel around the board. The key is to avoid that tummy growling scenario when you have forgotten to eat a bowl of Frosted Mini-Wheats. Just like real life, it is all about silencing “The Growl.”

cereal bowl
Frosted Mini-Wheats’ “Morning Craze” photo provided by Frosted Mini Wheats /

Over the past year, parents have been looking for ways to bring more fun to the daily grind. Whether it is a creative way to avoid the Blursday feeling or making the breakfast table family meal time, a little laughter can start the day right.

According to Kristin Hensley and Jen Smedley, the creators of the #IMOMSOHARD community, they understand that this year has been filled with ups and downs.

Hensley said, “Parenting has been turned on its head in 2020, and with most family activities being relegated to our homes, the ‘morning craze’ is more real than ever. We’re Kellogg’s Frosted Mini-Wheats superfans and Morning Craze gives us much-needed comic relief.”

More importantly, fun can be found anywhere. Smedley said, “We need laughs with our kids and love to get them around the table. Whether it’s at breakfast, second breakfast, lunch, snacktime, dinner or over a take-no-prisoners game round — we’re here for more crazy fun.”

If your family wants to join in the cereal fun, everyone can enter for a change to with a Morning Craze board game. To enter to win, visit and share a “growl story.” Maybe Kellogg’s will share some of the best winning stories with everyone. A little laughter with that cereal bowl could make everyone’s day a little brighter.

Related Story. Little Debbie Oatmeal Creme Pies cereal is coming. light

How do you keep “The Growl” away? What’ your funniest cereal story?