Pumpkin spice seasonal flavor trend is trending with this unlikely group

Starbucks has something new this season for pumpkin spice lovers.Vpcmoney Starbucks New Pumpkin Spice Desk Thumb
Starbucks has something new this season for pumpkin spice lovers.Vpcmoney Starbucks New Pumpkin Spice Desk Thumb /

With pumpkin spice season is going strong, this unlikely group loves the seasonal flavor trend.

Pumpkin spice is a favorite seasonal flavor trend, but who drives the popularity of this pumpkin love. While many people might suspect a certain group, the real findings show something else. Could football and pumpkin be a match made in fall heaven?

In a recent survey by Green Mountain Coffee Roasters, the brand found that many people were excited about pumpkin spice season. Whether it was the sense of the familiar, a return of a comfort food or just something to break from that constant blursday feeling, that seasonal flavor was a welcome return.

With more than 1 in 3 Americans looking to add pumpkin treats to their pantries, it isn’t surprising that the seasonal flavor was everywhere. From cereals to desserts to even turkeys, that fall classic flavor filled people’s shopping lists.

In a surprising turn of events, the people driving this seasonal flavor food trend isn’t necessarily the group would seem likely. According to this Green Mountain Coffee Roaster survey, men want this seasonal flavor trend more than women. You might want to check out that Instacart delivery.

The survey findings show that men ranked “all things pumpkin spice” as their top three things for fall. While many people would have expected that men are looking forward to football, it seems that the pumpkin-flavored goodness is just as important as the change in weather.

These survey findings are interesting because people often think that women and millennials drive flavor and food trends. While social media might seem like this scenario is the case, food trends represent a larger dynamic. Multiple groups need to buy into the food trends to make them sustain popularity.

As pumpkin spice starts to fade with winter months approaching, it will be interesting to see if men and their preferences drive those popular flavors. From peppermint mochas to gingerbread, will men feel as strongly about those flavors as the fall favorite.

Whole Foods 2021 food trends show a change in what people want. light. Related Story

Do you agree with these survey findings? Are you ready for a change of seasonal flavors?