Modelo brings the Dia de los Muertos tradition home

Modelo Dia de los Muertos Mural, photo provided by Modelo
Modelo Dia de los Muertos Mural, photo provided by Modelo /

For Modelo, Dia de los Muertos is a time to celebrate the Hispanic culture.

Will you be enjoying a Modelo this weekend? While many people focus on Halloween celebrations, for the Hispanic culture Dia de los Muertos is more than just another day on the calendar. It is time to look back at family who have come before.

Last year, Modelo launched a Dia de los Muertos campaign. While people might be familiar with the sugar skulls and colorful flags, the campaign focused on bringing a part of that cultural connection to a wider audience.

This year, Modelo has brought back the murals for the annual celebration. In Atlanta, Charlotte, Ft. Lauderdale, Miami and St. Petersburg, this artistic installations capture aspects of the traditional celebration.

Included in these murals are Calaveras (skeletons) who are playing music while near the traditional ofrendas (altars). The Calaveras are surrounded by the traditional marigolds and papel picados (the traditional brightly colored pierced papers).

While these art installations are available for socially distant visiting, everyone can bring a piece of the Dia de los Muertos traditions into their own home. Via the website,, they can experience a virtual depiction of the murals.

During these difficult times, many people are looking to find stronger connections to their cultural and heritage. Learning about tradition can be a way to bring new experiences into the home. Even if the traditional celebration looks different, there can be a discussion on why these annual events are important to everyone. Keeping traditions going strong only creates a deeper bond within a community.

Even if you are not part of this community, take a moment to learn about the tradition and why it is important to Hispanic culture. And, you can enjoy a Modelo while you learn about it.

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Do you celebrate Dia de los Muertos?