Michelob ULTRA Organic Seltzer sets itself apart from the crowd

Michelob Ultra Hard Seltzer, photo provided by Michelob Ultra
Michelob Ultra Hard Seltzer, photo provided by Michelob Ultra /

Joining the hard seltzer market, Michelob ULTRA Organic Seltzer is a game changer.

Looking for a new hard seltzer? Michelob ULTRA Organic Seltzer will be hitting store shelves in 2021 and many people will be counting down the days. This new Michelob ULTRA beverage looks to disrupt the market with its flavors and superior stats.

With many hard seltzer options lining the shelves, it can be hard to stand out in a crowd. Michelob ULTRA Organic Seltzer has found a way. By being the first national USDA-certified organic hard seltzer, the brand earns a distinction. For consumers who are looking for better for them choices, this designation sets the hard seltzer brand apart.

Michelob ULTRA has taken the lead in lifestyle style beverages. From sponsoring Turkey Trots to its Super Bowl commercials referencing working out, the beverage brand appeals to consumers who want to imbibe but do not want to overindulge. In a world focused on balance, Michelob ULTRA fits that idea.

In addition, the Michelob ULTRA Pure Gold focuses on better ingredients. Beyond the lifestyle balance component, many people prefer organic ingredients. When given a choice, they will opt for the beverage over others.

Looking at the stats of this hard seltzer, each serving contains zero carbs, 80 calories and zero sugar. Since it is filtered six time to remove impurities, those components make it a strong offering in the lifestyle beverage category.

While some people will choose Michelob ULTRA Organic Seltzer for the organic ingredient component, the flavors will draw even more people to pop open a can. For the initial launch, the three flavors include spicy pineapple, peach pear and cucumber line.

Looking at the three flavors, the spicy pineapple will definitely set Michelob ULTRA Organic Seltzer apart from other brands. Although most hard seltzers have a fruity component, the addition of spice is unique. That hint of bold flavor is exciting.

In a way, that one flavor captures a food trend. People are drawn to bold flavors that do not stray too far from the familiar. The combination of pineapple and spice is that combination.

These three flavors will be part of the launch and additional flavors will be coming later in 2021. Based on the first flavors, hard seltzer fans should expect the future flavors to push the envelope. Maybe another savory-influenced flavor could be on the horizon.

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The Michelob Ultra Organic Seltzer will be available in 12 pack 12 oz cans, 24 pack cans and a 25 oz single can. It will be available starting on January 12, 2021.

Are you excited to kick off the new year with a new hard seltzer? Do you think that this Michelob ULTRA offering fills a gap in the hard seltzer market?