As snacking trends evolve, this food choice drives purchases.
When it comes to snacking trends, foodies are always looking for the next flavor, creative idea or just craveable food. Although everyone tends to have their favorite snack food, it can be hard to appease everyone in the house. If you don’t want to hide your secret snack stash in the back of the pantry, Frito-Lay has a better option.
According to a recent Frito-Lay survey, “67 percent of Americans are more likely to purchase a variety pack of snacks if they had the ability to customize it.” While this customization isn’t necessarily creating a personal flavor, it is the ability of having a variety pack with just your favorite snacks.
Via Snacks.com, Frito-Lay is offering a custom variety pack. For families, this snack option solves many dilemmas. From whom gets the extra bag of Cheetos to that lonely bag of Fritos that is eaten last, the variety pack can be a hotly debated topic in a household.
Since Frito-Lay now offers customization, everyone can get the snacks they love in the combination that they want. No more snack fighting, which makes all parents cheer.
Although this Frito-Lay customized variety pack is just rolling out, it will be available nationwide in 2021. With the growth of online-shopping continuing to expand, this Frito-Lay snack option could be a food trend that many companies might adopt.
The possibilities of customizing variety packs have a broad appeal. From beverages to yogurt, flavor preferences vary. Since no one wants to waste food, why wouldn’t more brands give consumers what they want in a convenient way.
Given the rise in online food shopping, these type of customized variety packages are more feasible. The direct-to-consumer model allows more options. Although consumers find it convenient, brands can use the information to shape new offerings. If people want more Cheetos, it seems likely that more Cheetos offerings could be the future of snacking.
Via Snacks.com, Frito-Lay has more than 100 products. When that snack craving hits, you can place an order. Granted, it might not be delivered in an hour, but it will be coming to your door.
With a new year approaching, it will be interesting to see in six months how these snacking trends continue to evolve. From shopping convenience to customization, the traditional snack aisle might have a whole new look.
What do you think will be the next big snack trends? Have your snack purchases changed in the past year?