Pepsi and The Weeknd get ready for a new Super Bowl Halftime Show

Pepsi Super Bowl Promo, photo provided by Pepsi
Pepsi Super Bowl Promo, photo provided by Pepsi /

It is time to get ready for Pepsi and The Weeknd Super Bowl Halftime Show.

Having something positive to look forward to is more important than ever and the Pepsi and The Weeknd Super Bowl Halftime Show is one of those moments. As the countdown begins to the Super Bowl LV, everyone is getting a glimpse at the innovative performance coming to the big stage.

Even if you aren’t an ardent fan for one of the teams playing in the big game, most people stop and watch the halftime show. From last year’s dual performance from Jennifer Lopez and Shakira to the memorable shark that stole the stage from Katy Perry, most people can remember at least one part of the halftime show.

For the past 10 years, Pepsi has sponsored the Super Bowl Halftime Show. For the first time ever, the brand released a commercial prior to the even. As seen in the NFL Super Wild Card game, this special commercial gave fans a special behind-the-scenes glimpse at the show as well as some other special info.

Check out this video for the Pepsi Super Bowl Halftime Show.

After a year that lacked live music performances, many people are longing for the opportunity to be part performance experience. Although it might not be exactly the same as standing in front of a stage, the Super Bowl Halftime show is creating an interactive, community experience that is exciting.

Todd Kaplan, VP of Marketing – Pepsi. “Coming off of a year that was mostly void of live music, we are reimagining the Pepsi Super Bowl Halftime Show to ensure fans can experience The Weeknd’s performance in new ways that have never been done before, with tons of exclusive access and content leading up to the show.”

While everyone will have to wait to see the performance specifics on Super Bowl Sunday, this concept could change live performances going forward. Although there is nothing like being part of an audience, people long to be part of the moment. If this concept is well received, it opens almost limitless possibilities.

For now, everyone is just getting ready for the Pepsi Super Bowl Halftime show featuring The Weeknd. Just make sure to get your food ready for the big game. A cold beverage, a bowl of snacks and an excitement for a powerful performance sounds like the perfect night.

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Do you think that this Halftime Show will change live performances going forward? Are you excited for the performance?