It is time to wear the crown because the Burger King loyalty program, Royal Perks, is being tested. Available in Los Angeles, Miami, Long Island, New Jersey and New York City, the digital loyalty program brings new meaning to having it your way.
Recently, Burger King has put an emphasis on its digital platform as well as its customer experience. From redesigning its branding to more efficiently designed restaurants, the evolution shows that the goal is to give guests what they want, how they want it.
Given that the digital experience has become the norm for most quick service restaurants, Burger King understands that its program needs to adapt to consumers wants and needs. From personalized offers to streamlined in app payments to delivery options, the whole experience needs to be seamless.
The new Burger King loyalty program, Royal Perks, puts the emphasis on making every dollar spent count. While customers know that they can always get food their way at BK, the ability to earn “10 crowns for $1 spent,” it is like putting each customer on the food loyalty throne.
What can you earn with the new Burger King loyalty program, Royal Perks?
As the program rolls out, all Burger King guests will be able to join Royal Perks. Given that guests want value for each dollar spent, this loyalty program does that aspect and more.
First, earning crowns bring free food rewards. In this program, guests can choose their reward. Without limiting the free reward to only certain items, guests feel more value.
Second, Royal Perks will offer free daily perks. Each day, a different offer will pop up. From free fries to a bigger drink, the free food offers will vary.
Third, delivery orders will also earn crowns toward free food. Burger King understands that enjoying that Whopper isn’t limited to running through the drive-thru. Each order via the BK app or via BK.com will earn crowns for the loyalty program.
Lastly, everyone deserves the royal treatment for their birthday. For a person’s entire birthday month, they will earn double crowns on purchases. That bonus is a reason to celebrate.
As an incentive to people located in Los Angeles, Long Island, Miami, New Jersey and New York City, who are the first to try this program, they can receive some bonus crowns for their account. While this offer is limited, it seems possible that a similar offer might be available as the program expands to more locations.
With customers wanting more from each purchase, loyalty programs can change their food preferences. When a company is willing to give more value, consumers will listen. Even though your phone might be filled with apps, saving money is always a good thing.
What do you think of the Burger King loyalty program, Royal Perks? Do loyalty programs make a difference in your orders?