While restaurants are always looking for the next new menu item, the new Burger King chicken sandwich is not ready for Burger King menu. Even though you can always get food your way at BK, the popular quick service restaurant will not be debuting this special chicken sandwich, yet. Why does everyone have to continue to wait to get a taste?
Truthfully, the new Burger King chicken sandwich has been spotted in some restaurants. Some people have enjoyed that tasty, hand breaded chicken sandwich. So, why hasn’t there been a BK nationwide sandwich roll out yet?
The answer is simple, Burger King always does food its way. For the king to sit proudly on the throne, it isn’t going to put some simple chicken sandwich on the menu. It needs to be worthy of the crown.
Can you taste the difference in the new Burger King chicken sandwich?
Since many people have become chicken sandwich experts, quick service restaurants cannot just put a new name on just another chicken sandwich. In a sea of sameness, that first bite has to drive people to not only come back but to tell their friends about it.
For Burger King, it is focusing on creating the best hand-breaded chicken sandwich, not just any chicken sandwich. One simple idea has been guiding this Burger King menu launch.
Ellie Doty, chief marketing officer, Burger King North America said, “What if hand-breading were to chicken what flame-grilling is to burgers? That’s been our guiding filter to bring a delicious chicken sandwich to guests in a way only BK can.”
That idea seems to be driving every Burger King decision recently. From its new branding to its restaurant redesign, it is about getting it right the first time. If you don’t want to be just another chicken in the coup, you need to stand out.
Although the new Burger King chicken sandwich has been tested since 2019, it isn’t ready for a full menu roll-out yet. But, Burger King said that first bite will be worth the wait. From the juicy chicken to the crispy texture from the hand breading, the attention to detail will make the difference.
And, don’t forget that savory signature sauce. It might not be the chicken versus egg debate, but a great sauce is just as important as the chicken in a chicken sandwich.
For now, the new Burger King chicken sandwich will have to wait. The new jewel in that BK crown isn’t quite ready for public display.
Which quick service restaurant do you think has the best chicken sandwich?